Charla Macaluso Email & Phone Number

Greater New York City Area

FREELANCE GRAPHIC DESIGNER / DIGITAL MARKETING (2017-Present)I work with the Marketing Department to create content for their digital marketing campaigns including social media, website, email, and print. • Create visual concepts under the brand identity to communicate effective marketing strategies to captivate consumers and drive business.• Collaborate with internal teams to effectively plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns.

Mahwah, Nj

DIGITAL PRODUCTION MANAGER (2015-2017)I lead organization in developing program goals for projects, ensuring effective use of resources, and championing a positive employee culture for 12-member team. • Took charge in workflow strategy for daily and long term production goals, communicating effectively with all departments ensuring successful completion of jobs. • Secured upgraded technology software and integration of variable imaging for program production, guaranteeing that company remained competitive with area businesses. • Oversaw daily updates in Pageflex production for our digital storefront customers. • Significantly contributed to growth of company by directly interfacing with clients and securing recurring accounts.

Mahwah, Nj

PREPRESS MANAGER (2010-2015)I managed a dynamic team of four employees with a primary focus on delivering accurate results for customers in areas of design, color, typesetting, and layouts. Managed all aspects of customer accounts including budget details and international distribution. Efforts helped lead company to 10% growth each year during tenure. • Selected by several retail account clients as requested account manager, overseeing projects valued at more than $1 million in annual revenue. • Trusted by executive team to fill-in for General Manager when absent. • Delivered essential guidance to large transition process during company acquisition. • Relied upon by management team to create greater efficiencies in prepress, production, finishing, fulfillment, and shipping processes.

Mahwah, Nj

PREPRESS SPECIALIST (2005-2010)Performed as a results-orientated team player, contributing to several areas including preparing customer files, proofing artwork, positively interacting with customers, and collaborating with production team. • Designed wide-ranging print projects including newsletters, brochures, business cards, and hard and soft cover books. • Authored prepress training and resource manual. Facilitated training and mentoring of employees. • Created variable merges for customer Direct Mailings and marketing collateral