• Achieving year-over-year digital fundraising revenue increase of more than 50% every year since 2018.• Lead the digital content strategy including email, social media, text, SEO, SEM, digital/social media advertising, measuring results, and website optimization.  • Develop and manage the annual digital budget. • Responsible for development, measurement, and meeting goals for strategic plans.• Manage agencies, digital vendors, a contractor, and an intern. • Plan, write, and execute social media campaigns including Twitter, Facebook, and Instagram.  • Created and now lead a digital acquisition program using social media advertising resulting in thousands of new potential advocates and donors added to the database. • Set up and manage Google AdWords accounts for a grant and paid account. Create campaigns ads, keywords, and evaluate/edit for success.• Work closely with the communications director creating new content and optimizing existing content.  • Set and evaluate KPIs, present data-based reports, and make recommendations. • Database management including the creation of segmented groups, email traffic, and unsubscribes.  • Added new digital fundraising opportunities including cryptocurrency and a monthly giving program. • Extensive use, knowledge, and interpretation of Google Analytics, Google Ads, Sprout Social, Buffer, Facebook Insights, WordStream, Network for Good, and Bloomerang.  • Lead and manage all aspects of CCC’s Jazz in June and NY fundraising event including invitations, catering, venue, sponsorships, silent auction, email, and digital marketing.

• Consistently met digital fundraising revenue goals using Blackbaud CRM.• Planned, executed, and evaluated data-driven SEO/SEM and e-mail campaigns.• Directed all email marketing efforts, fundraising solicitations, and content-rich newsletters. Used A/Band multivariate testing to improve performance.• Identified and evaluated new digital fundraising and content channels.• Measured and reported on KPIs for all digital marketing campaigns.• Created and managed landing pages as well as create and interpret reports for fundraisingdiversification and corporate development.• Acted as a liaison between fundraising team and other PVA departments as well as outside vendorsto support their online projects.• Analyzed results across digital channels and report back to key stakeholders.• Managed agency, one staff member, and multiple vendors.

• Served as project manager for all digital content projects including production schedules, creating omni-channel campaigns, messaging across channels, and managing a digital calendar.• Created, updated, and edited digital content for three websites.• Co-managed website redesign project with a focus on content.• Robust usage, knowledge, and interpretation of Google Analytics, Sprout Social, and Facebook Insights.• Managed both search SEO and SEM programs.• Created organization’s social media program. Managed 19 social media platforms includingFacebook, Twitter, YouTube, and Instagram.• Brainstormed, planned, wrote, and executed social media campaigns. One campaign – #NVWG – peaked at 20 million impressions.• Created monthly and as needed social media reports. Evaluated campaigns and posts for effectiveness and made recommendations/adjustments as needed.• Reviewed and edited all digital content including web pages, social media posts, fundraising emails,and e-newsletters to ensure digital content is purposeful and grammatically correct.• Created monthly web statistics reports using Google Analytics. Identified trends and made content recommendations based on review of analytics.• Led cross-departmental digital projects across multiple channels and focus areas.• Managed digital fundraising one staff member, vendors, graphic designer, and writer.

• Part-time, telecommute position. Create trauma summaries for CRMC Trauma Director.

• Wrote and edited digital content for the CureSearch website and social media.• Created, managed, and updated digital content.• Wrote posts and monitored comments for CureSearch blog.• Edited and managed distribution of e-newsletter.• Coordinated review of digital content by physicians’ editorial board.• Served as primary CureSearch.org contact for online inquiries and feedback.• Managed logistics for a two-day Capitol Hill event, Board of Trustee meetings, and exhibitor at professional medical meetings.

• Coordinated online and print products.• Made presentations to physician volunteers and staff members regarding educational products.• Created and delivered training modules to volunteers.• Developed budgets for educational products.• Coordinated activity of 30+ member physician volunteer editorial board.