Creative direction for the Greenworks®, Greenworks Pro® and Greenworks Commercial® brands through leadership, brand development and creative services. Directing our internal creative and marketing teams in the development and maintenance of creative throughout our digital and retail business units. Including website and PDP design, email and social, in-store retail graphics, Product POP, photography direction, benchmarking, and marketing materials. Lending success to my department by increasing team and cross functional collaboration across all business units. Assisting in the development of new brand guidelines / standards, globally. Plus, support my teams professional growth, with mentoring, and helping to drive best-in-class creative.• Retailer accounts managed/supported: Tractor Supply, Best Buy, Lowe’s, Walmart, Amazon, Costco, Menards, Nationwide Dealer Channels. Also assisting in Graphic support for Canada and EU retailers.• Support sales initiatives, globally, with PowerPoint deck layout.• Manage and police the overall brand language/standards for Greenworks and voltage platforms, while working with Global partners to ensure consistency and approval.• Demonstrates leadership to those inside and outside the department by setting project expectations, goals and schedules for the design, photography and marketing teams. Also working with 3rd party marketing support for project overflow, establishing scopes, and meeting deadlines.• Exercises Excellent presentation skills, both written and verbal.• Maintains constant communication with collaborating departments and upper management regarding workloads, projects, and other relevant issues.• Managed and assisted in photography and video shoots and schedules (Art Direction and Producing).

• Assisted in Directing and designing creative on all major retailer accounts (Lowe’s, Walmart, Menards, Tractor Supply, Best Buy, Amazon + Dealer Channels)• Supported entire creative team and consultants to execute a variety of projects including benchmarking, design, scheduling, and aid in project coordination• Supported sales initiatives, deck layouts and design for superior presentation tools• Helped to drive and police the overall brand language for Greenworks and voltage platforms• Met all deadlines for multiple projects, simultaneously • Demonstrated leadership to those inside and outside the department (Setting project expectations, goals and schedules for the design team)• Contributed to the creative teams’ professional growth (Leading junior and intermediate designers to set goals and improve skills) • Exercised Excellent presentation skills, both written and verbal• Maintained constant communication with collaborating departments and upper management regarding workloads, projects and other relevant issues• Kept track of new design trends, technology trends and strategies• Continually researched competitive environment for other brands• Managed photography and video shoots and schedules (Art Directing and Producing)

• Designed Marketing Materials, Book/E-Book/DVD covers, DVD, Clothing, Magazine Spreads, Package Design and Deck Presentations, Websites, and Responsive Layouts• Directed all graphic and marketing campaigns nationwide for my clientele, including Dove Marketing, Miles Ahead Broadcasting,Ritz Marketing and CINE Enterprises• Worked within Print and Web dynamics while keeping firm brand consistency• Built relationships with vendors and clients directly• Worked within tight deadlines while multitasking projects and client needs• Drove projects from concept to production• Advised internal creative teams and clientele on strategies to reach brand and marketing goals• Published illustrator and graphic artist• Brands include AARP, Viniq, Prudential, Salute Her Tour, Café Mocha Radio, The Park Church, The Winston Cup Museum, Clawguard and many more!

• Developed graphics according to respective 14 + brand design strategies globally• Drove graphic projects from concept to production• Tracked trends in consumer products and new materials• Tracked and developed guidelines for HMI• Developed and maintained brand graphic guidelines for corporate brands• Helped prepare digital and printed material for internal and external presentations• Developed presentations for all graphic concepts and strategies• Preformed color evaluations and approvals globally• Directed a team of 3, as well as external consultants and vendors

• Created 2-D and 3-D graphic art for customers and internal support• Digital imaging/Touch-up and made graphics press ready• Executed logo design and assisted with branding standards• Photography/Hi-res scanning• Drew and rendered kiosks, trade show displays, banner stands, and custom exhibits

• Created 2-D and 3-D graphic art for customers and internal support• Digital imaging/Touch-up and made graphics press ready• Executed logo design and assisted with branding standards• Photography/Hi-res scanning• Drew and rendered kiosks, trade show displays, banner stands, and custom exhibits