Charlene Baker Email & Phone Number

Atlanta, Georgia, United States

Developed and edited engaging and informative content for variouscommunication channels, including emails, newsletters, website content, andsocial media platforms.Created and implemented social media strategies to enhance the organization'sonline presence.Ensured consistency in messaging and branding across all communicationmaterials.Monitored social media channels, engaged with followers, and analyzed metricsto assess the effectiveness of campaigns.Planned and executed events, including town halls, luncheons, and communityoutreach programs.Coordinated logistics, managed invitations, and ensured seamless eventexecution.Oversaw the organization's website, ensuring content is up-to-date, relevant, andaligned with the overall communication strategy.Collaborated with web developers to implement improvements and ensure auser-friendly experience.Utilized analytics tools to track the performance of communication initiativesand provided regular reports to stakeholders.

Atlanta, Georgia

Communications Assistant• Create and execute social media calendar.• Manage all social media accounts, including Instagram, Facebook, Twitter, and LinkedIn.• Create promotions for specific digital channels.• Maintain website information about schedules, professor biographies, and school information.• Create advertisements, including flyers and registration forms, to promote classes and sponsors. • Schedule email blasts to promote courses.Student Services Specialist• Maintained and organized all digital filing records, including student information and exams.• Created and implemented a database for taking and tracking attendance, homework, and exam results.• Creation and formatting of excel spreadsheets to generate valuable data pertaining to students passing rates.• Assist students by answering and advising concerning career options.• Manage all sales pre-license, broker pre-license, designation, and cram courses.

Tucker

• Complied and generated market share reporting for all brand categories including updating monthly leadership presentations, monthly volume and market share reporting to headquarters and yearly business planning, budget and forecasting.• Created advertisement schedule based on budgets including negotiating contracts, making ad recommendations, submitting ads to publications, and reporting on the effectiveness of the campaign.• Developed annual catalog by working with designers, photographers, and printing vendors.• Organized and coded invoices for all brands and projects for the marketing department and tracking budgets.• Established new vendors for cost savings, coordinated projects through vendors and maintained relationships.• Created purchase orders for POS, giveaways, tradeshow samples, etc. and managed samples inventory.• Implemented database to track consumer coupon redemptions.• Organized and maintained all digital files including product photography, ads, and logos.• Supported VP of marketing, two brand managers, and two junior brand managers including expense reports, travel arrangements, scheduling, etc.• Assisted with a packaging redesign of over 321 SKU’s with product development to protect products from new FDA regulations.• Increased consumer databases across multiple categories through engagement campaigns in online and traditional channels.• Oversaw the creation and launch of a forum website focusing on education and lifestyle of pipe smokers.• Supported the launch of a loyalty program which also allowed us to strategically gather data in specific markets.

Alpharetta

• Managed staff and oversaw kitchen operations• Maintained safe, daily deposits, and inventory• Coordinated catering orders and inventory deliveries

Bachelor'S Degree, Marketing With Minor In Entrepreneurship

Business Administration And Management, General

Associate Of Science (A.S.), Business Administration And Management, General