Charlene Cordero Email & Phone Number

California, United States

San Jose, California, United States

• Oversee the development and implementation of innovative marketing campaigns aimed at increasing club membership, engagement, and brand awareness across campus and beyond• Collaborate closely with the executive team to align marketing efforts with the club's overarching goals and objectives, ensuring a cohesive and effective approach• Leverage digital marketing channels, including social media, email marketing, and content creation, to promote club events, workshops, and initiatives to the target audience

San Jose, California, United States

• Spearhead strategic marketing initiatives aimed at empowering and supporting female leaders in various industries• Utilize digital marketing channels such as social media, email marketing, and website optimization to promote club events, workshops, and initiatives

San Jose, California, United States

San Jose, California, United States

San Jose, California, United States

• Led a team of 8 other students to consult a non-profit organization in finding a solution to their issue of how to increase program alumni participation • Devised a plan for an app that notifies users of upcoming events, allows them to interact and network with one another, and rewards them with prizes for engaging in platform• Conducted 2 user research and 2 user testing interviews to gain insight on how to improve user experience• Designed app using Figma and presented solution to over 60 people

San Jose, California, United States

• Mentored a team of 5 by providing guidance and support throughout the competition, leveraging expertise in business strategy, marketing, and operations to assist the team in developing innovative solutions• Encouraged teamwork and effective communication to ensure cohesive project execution and successful presentation delivery• Led team to 1st place against 5 other teams

San Jose, California, United States

• Conducted comprehensive analysis company’s background, financials, and current market strategies using techniques like SWOT, competitor analysis, and consumer market segmentation• Ensured customer-centric approach focusing on on-campus, digital, B2C, direct marketing and partnerships• Collaborated with 8 other consultants to perform thorough marketing audits, presenting various recommendations to revamp brand awareness and marketing presence for target audience

San Jose, California, United States

• Pioneered social media analytics tracker using Google Sheets to analyze raw data and evaluate successful and unsuccessful tactics for social media platforms• Strategically improved future content to maintain membership engagement by identifying and pitching most effective marketing strategies and campaigns

San Jose, California, United States

Martinez, California, United States

Assisted in creating content for social media in order to increase the visibility of the colleges and the District as a whole. • Posted professional-looking content to Facebook, Instagram, and Twitter on a daily basis regarding current news and events within the 4CD district about Diablo Valley College, Contra Costa College, Los Medanos College, and other national community college and local information• Utilized Canva to create images; Used Meta Business Suite and Hootsuite to upload and schedule posts• Interviewed students and faculty virtually and in-person about their experience and opinions toward their colleges• Attended, photographed, and posted about exclusive ribbon-cutting ceremonies of new buildings and complexes on campus • Wrote an article for the 4CD Employee monthly newsletter

Pleasant Hill, California, United States

Offered board members additional support and assistance regarding any club-related issues.• Attended most weekly officer & general meetings and events to facilitate environment • Was part of the recruitment and training process of newly elected officers including 5 screening interviews• Worked closely with president and vice president to assist in managing the club• Helped resolve issues between officers • Shared ideas and guided board to help achieve goals

Pleasant Hill, California, United States

Served as the primary visionary for DVC's Filipino club in order to create a welcoming space for the Filipino community and anyone interested in Filipino culture.• Focused on sharing/teaching knowledge about Filipino culture/news and developing a space for students to connect, have fun, and feel belonged• Planned, organized, and conducted all officer and general meetings• Managed all functions of the club including delegating responsibilities and projects to 5 officers• Successfully transitioned club to remote setting after Covid pandemic by increasing and maintaining membership retention from 0 to an average of 12 members per meeting • Facilitated all social media accounts including Discord and Instagram• Interviewed candidates and trained newly elected officers

Pleasant Hill, California, United States

Conducted administrative tasks for the club.• Created and maintained an archive of all official written communications• Recorded and organized official minutes/notes of general and officer meetings and uploaded to college club website for review• Sent out informative emails and messages to members and advisors about club activities and updates• Contributed to Instagram and Facebook accounts by updating events and news of club • Collaborated with other officers on projects• Ensured that all meetings stayed on track of agenda; held all positions accountable so that all tasks are completed

Pleasant Hill, California, United States

Provided valuable peer-to-peer assistance and insight into DVC from a student perspective to prospective, new, and returning students and families.• Assisted students with DVC enrollment and registration processes by explaining and giving tips regarding how to successfully complete it and trouble-shooting any issues (OpenCCC, InSite Portal, Student Planning Tool, petitions, etc.)• Lead Enrollment/Registration presentations, Benefits of Attending DVC presentations, and virtual campus tours• Managed and uploaded onto multiple social media platforms (e.g. Instagram, Facebook, Twitter, YouTube, & TikTok) on a daily basis to promote college resources, deadlines, reminders, events, and student life• Created monthly social media calendars to organize and delegate posts, utilized Canva to create content• Worked in Welcome Services and Enrollment Lab under the direction of Outreach/Relations with Schools Office.• Effectively communicated and provided excellent customer service in-person and virtually at reception desk, by phone, email, live-chat, and Zoom

Pleasant Hill, California, United States

Helped English-Second Language (ESL) and native-speaking students improve their English skills.• Conducted multiple in-person and virtual individual meetings with tutees within a day and week• Focused on grammar, writing, essays, reading, goal-setting, and study skills over multiple subjects • Encouraged tutees to become independent learners by helping them develop their own work and confidence • Utilized various books, worksheets, websites, and own previous knowledge and experience to teach students of many learning styles

Pleasant Hill, California, United States

Conducted administrative tasks for the club.• Created and maintained an archive of all official written communications• Recorded and organized official minutes/notes of general and officer meetings and uploaded to college club webpage for review• Sent out weekly informative emails about club events, meetings, news, and newsletter to all members and advisors• Collaborated with other officers on projects• Attended weekly officer and general meetings

Bachelor Of Arts - Ba, Sociology

Activities and Societies: Women in Business, Marketing Association, Spartan Stellas (A Capella), Management Information Systems.

Associate Of Arts - Aa, Sociology

Activities and Societies: Student Ambassador Program, English Tutoring, Kabayan Kaibigan (Filipino Club), Alpha Gamma Sigma (AGS) Honor.

High School Diploma

Activities and Societies: Link Crew Leader, Communications Chair of Music Program, Pianist of Jazz Ensemble, First Chair/Concert Mistress.