I’m a multi-faceted entrepreneur who leads with heart and hustle. After more than a decade in corporate finance, I decided to pursue lifelong creative and entrepreneurial aspirations. I co-founded EATABLE™️ in 2019 together with my husband (whom I bonded with in a wine tasting class), and we created a "perfect pairing" of our two loves: a good snack + a good drink for life's everyday celebrations. As a professional accountant (CPA, CA) coming from the real estate and banking world, I possess financial acumen, and expertise over costing, financial planning & analysis, P&L reporting and forecasting.I'm a self-taught marketer with a specialization in e-Commerce who has managed to grow a "bootstrapped" direct-to-consumer (DTC) brand from $0 to $1MM+ in just over 3 years, and now forging new territory towards B2B and mass retail channels. Since the humble beginnings from our home kitchen to our own production facility, I drove growth through e-Commerce channels during the global pandemic, and expanded our retail footprint to over 1600+ high end specialty retailers across Canada and USA.I take a "Blue Ocean" strategic approach to growing business in multiple channels, industries and verticals. This approach along with innovative self-manufacturing capabilities has enabled EATABLE to land high-profile collaborations with world-class partners including La Marca Prosecco, Barefoot Wines, Bacardí, and the 95th and 96th Oscars®!✨I thrive on tackling business challenges through a mix of financial, data-driven and creative problem-solving, and am a champion of change to drive operational process improvement and growth.I'm a passionate advocate of women in business, "mom-preneurs" and supporting minority founded companies. I write and speak about my leap from corporate life into entrepreneurship while raising two little ones + a fur baby 🐾.