Charlene Liu, M.S., Cmp, Dmcp Email & Phone Number

Riverview, Fl, Us

Director, Global Meetings and Events – HIGHER LOGICDirector, Meetings and Events – HIGHER EDUCATION USER GROUP (HEUG) ◆ SCOPE: Lead strategic and tactical planning for global conferences, executive meetings, and large-scale events for Higher Logic and its key client, HEUG.◆ ORGANIZATIONAL IMPACTS:➟ Report to the Board of Directors of member-driven, not-for-profit organization. Charged with shaping the strategic vision and oversee planning and execution of up to 25 HEUG domestic and international conferences and executive meetings; Alliance Conference with 2,500 Attendees, 20 Countries, $4M+ Budget; HEUG Asia Conference with 300 Attendees, ~$100K budget; HEUG ANZ Conference with ~300 Attendees, Up To $125K budget.➟ Oversee Higher Logic Annual Conference with 500 attendees; Internal Sales Meetings with 75 Attendees; President Club Events with 40 Attendees; manage events while leading logistics and operations for B2B, sales, and partner engagement events. ➟ Build C-level relationships and source and manage ~50 vendors/conference support suppliers, including hotels, conference centers, IT support, food service providers, concierge services, etc. Lead strategic contract negotiations for best price while ensuring quality. ➟ Direct overall event financials, managing budgets, controlling costs, optimizing resources, and maximizing revenue opportunities. ➟ Oversee event logistics, including layout, seating arrangements, and A/V set-up, ensuring execution from staging to tear-down.➟ Recommend and source industry-leading keynote speakers and establish agendas that resonate with attendees. ➟ Partner with the marketing team to provide strategic insights, enhancing marketing and branding campaigns.➟ Oversee development and management of event websites to seamlessly process registrations and provide critical event information. ➟ Analyze key metrics/KPIs post-event, connecting outcomes to revenue/profitability goals and identifying improvement opportunities.

Boca Raton, Fl

Senior Meeting Planner◆ SCOPE: Managed the planning, coordination, and logistics execution for up to 90 annual virtual and in-person educational and industry update meetings and conferences, including an annual conference with more than 1K attendees. Managed event budgets of nearly $3M.◆ ORGANIZATIONAL IMPACTS:➟ Oversaw venue selection, budgets, contract negotiations, and coordination of food, beverage, and audio/visual equipment.➟ Conceived and established ‘NCCI Speaks,’ an internal program to promote and brand the company’s sought-after industry SMEs and simplify the logistical execution of approximately 150 annual external speaking engagements.➟ Transformed the annual in-person conference into a highly successful virtual event in under 2 months to address the challenges of the pandemic, securing technology, presenters, etc., which set a new standard for future digital engagements. ➟ Leveraged project management principles to improve coordination of a smaller conference, driving 100% attendance increase YoY.

Director of Operations◆ SCOPE: Selected to set the strategic direction and lead all department operations for this event and logistics start-up, while spearheading the execution of up to 250 conferences and events annually for the world’s largest corporations and nonprofits. ◆ ORGANIZATIONAL IMPACTS:➟ Collaborated with senior leadership to establish streamlined operational systems and processes across the organization and launched an internal workflow process that significantly enhanced cross-departmental clarity and seamless project execution. ➟ Researched and selected venues, hotels, restaurants, and transportation services, aligned to the goals of the event.➟ Planned a 10-day event in the Bahamas for Genentech and Roche biotechnology corporation, coordinating transportation, securing hotels, and organizing activities for 120 attendees. Sourced and managed vendors and negotiated competitive contracts.

Master Of Science - Ms, Meeting & Event Management

The Master’s in Meeting and Event Management program is designed for experienced professionals with around 5-15 years of experience.

Bachelors, Hospitality, Tourism, And Recreation