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Multi-channel marketer with deep experience accelerating growth in mature and new markets. Work with CEOs and senior teams to boost competitive advantage, achieve organization alignment around stretch goals, and improve return on marketing investments. Career spans corporate, agency and management consultancy roles as CMO, global brand director, agency practice leader and business owner. Thrive in environments that are about setting the bar high.
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Chief Marketing OfficerK12 Coalition Jun 2022 - Jun 2024Eagan, Minnesota, UsBuilt and transformed marketing and branding for five businesses serving K-12 education leaders, administrators, teachers, and those seeking to become teachers. -
Owner + PrincipalBarnard Consulting Jan 1999 - Jun 2022My business is focused on helping companies with large ambitions accelerate growth through fresh customer insights, stronger competitive positioning of company brands, and more effective customer targeting, acquisition and retention. With a background in both marketing and large-scale organization change, I work closely with leadership teams to create and align on roadmaps for achieving goals. From time to time, I am hired in long-term contract CMO roles (Colibri and Allianz examples below) or to run large-scale projects from inside client organizations, overseeing people, functions and agencies on an ongoing basis. As such, my work is a hybrid of external advisor and internal collaborator.Over 20+ years, new business has been 100% referral from one client to another, including Quad-C Management, Alpine Investors, L2Capital, Sterling Partners, Allianz, GM, Chrysler, KPMG, University of Chicago, Colibri Group, YDesign Group, Rugs Direct and Simon Pearce.
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Chief Marketing OfficerColibri Group Oct 2014 - Sep 2016St Louis, Missouri, UsLed marketing and product management for holding company of seven online learning brands spanning real estate, healthcare and personal care. Accelerated revenue growth by shifting the customer value proposition, diversifying products, and overhauling the marketing function. Established comprehensive marketing channel scorecards to make clear what's working and what isn't so we could take specific actions quarter-over-quarter, resulting in double digit gains in marketing ROI, revenue per session, average order value, conversion rate, and other key metrics. Revamped brand visual identities and rebuilt ecommerce sites from the ground up. -
Chief Marketing OfficerAllianz Global Risks Aug 2002 - Apr 2006Munich, DeWorking with the senior team, achieved a turnaround of the company's financial performance by overhauling its value proposition, account targeting and prioritization, sales processes, service culture and metrics, and organization structure. Identified and seized a differentiated position in the commercial P&C business that could deliver sustainable profitability through the insurance market cycles. Responsible for marketing, sales process management, customer relationship KPIs, research, media and government relations, change management, and employee communications. Successfully transformed all customer facing business processes. -
Managing Director, Global Brand MarketingAccenture Sep 1994 - Dec 1999Dublin 2, IeResponsible for the firm's global brand strategy and image management in the Americas, Europe and Asia Pacific, overseeing global and regional marketing teams. Revenue growth accelerated from 15% to 25% YoY during tenure. Primary focus was transforming Accenture's legacy position as a purely systems integration consultancy to a broad management consultancy with leading edge technology capabilities. Also, as a member of the global leadership team for the Change Management practice, helped guide the development and expansion of the firm's organization change capabilities. -
Executive Vice PresidentGolinharris Nov 1988 - Aug 1994Chicago, Il, UsTop performer globally on new business growth. Founded and led Brand Strategy, Corporate Marketing and Change Management practice groups. Directed award-winning image campaigns and product launches for Fortune 500 companies. Clients included Chrysler, McDonald’s, Dow Chemical, Holiday Inn, NEC, Owens-Corning, Michelin and Accenture.
Charlene Barnard Skills
Charlene Barnard Education Details
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Earlham CollegeStudies In Education -
Mercersburg Academy
Frequently Asked Questions about Charlene Barnard
What is Charlene Barnard's role at the current company?
Charlene Barnard's current role is Chief Marketing Officer.
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What schools did Charlene Barnard attend?
Charlene Barnard attended Earlham College, Mercersburg Academy.
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Charlene Barnard has interest in Civil Rights And Social Action, Environment, Arts And Culture, Human Rights.
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Charlene Barnard has skills like Leadership, Social Media, Online Marketing, Brand Development, Corporate Branding, Market Research, Corporate Communications, Digital Marketing, Advertising, Integrated Marketing, Strategic Planning, Strategy.
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