Previously a contractor with Adecco, working on the Google Shopping Marketing team. Marketing generalist who can wear multiple hats, with strengths across program management, marketing strategy, and tactical execution. ► Program Management: coordinate marketing workstreams across all phases of the product launch cycle. Wrangler of workstreams and partner to leads ensuring program deliverables are on-time and in scope.► Product Marketing: partner to the product team managing end-to-end launch of: Google Shopping ‘about’ landing page, ‘how it works’ brand video, and integration of new personalization signals into existing email marketing. ► Brand Partnerships: launched first ever Target co-sponsored Google Express voice campaign, driving $1.5m GMV (exceeding goal by +80%). Drove integrated marketing strategy and campaign execution across Google and Target channels. ► Brand Marketing: developed brand playbook for internal and external use, which included: brand guidelines, logo, photography, use case examples, brand processes, and resources. Steward of all brand operations and team processes for creative. Managed agency of record.

Brand Strategist Contractor on the Small Business marketing pod, responsible for developing marketing strategies and tactics to drive brand awareness, consideration, and love for Spark Business digital banking products. ► Campaign Strategy and Execution: managed Capital One's nation-wide small-business campaign "We Work As One(SM)", overseeing the strategy and execution for email and online media opportunities. Developed messaging and creative execution, working cross-functionally with internal stakeholders ► Brand Marketing: developed strategy briefs, establishing objectives, deliverables, timelines, and key considerations for various brand marketing projects ► Product Value Propositions: created a product value proposition playbook for digital checking products, managing overall strategy, templatization, and execution. Coordinated efforts with internal teams and content management

Contractor on the Google Express Marketing (Acquisition and Engagement) team. Core planning team member for Think with Google (an exclusive C-level event engaging top brands and agencies in NYC). Responsible for managing operational initiatives and optimizing the impact of the Marketing team.► Acquisition and Engagement Marketing: drove new customer acquisition with 3rd party digital media, scaling a new channel, increasing overall campaign reach, and meeting overall goal of driving 1000 acquisitions/week and <$50 CPA’s► Performance Metrics: tracking and reporting of weekly 30DA’s to cross-functional stakeholders, maintaining campaign calendar, and operational capacity management to ensure availability across markets► Project Management: experience leading cross-functional initiatives, aligning stakeholders, identifying and securing resources, and managing deliverables and timelines across a variety of marketing projects► Brand Creative: identifying efficiencies and areas to improve across marketing channels, through campaign creative, templates, and resource management

Digital Content Manager and Contractor, who managed Pandora Radio’s internal digital marketing channels and launched Slack (enterprise edition) as a the corporate communication channel for employees. Oversaw the implementation and optimization of Sedna (CMS for multimedia content) to all Pandora offices in the US. Partnered with PR, Social Media, and Design teams to deliver email and internal marketing campaigns across platforms. ► Digital Content Marketing: developed content for various channels, delivering key internal messages and announcements for employees. Developed and scheduled content to improve employee engagement with internal programs► Email Management: delivered daily email campaigns, optimizing engagement metrics. Created content and worked with design to deliver new and existing campaign creative. Advanced proficiency with email platform SendGrid

Worked as a consultant for Kambuja Trading Co., a social enterprise e-commerce business working to empower and partner with artisans and makers in Cambodia. Consulted their marketing strategy, business development, and brand management.Scope of projects include: developing brand content and messaging platform, strategic marketing plans and tactical execution, sales and marketing campaigns, creative assets, digital marketing execution, brand engagement and awareness, and overall social media strategy.

Began employment at this biotechnology company as a contracted administrative/marketing assistant to a permanent marketing manager for the food ingredients division within two years. In 2014, I launched the global brand AlgaVia™ Microalgae Food Ingredients (currently: TerraVia). Leadership responsibilities with the launch included project managing the website and brand launch, core brand development and strategy planning, managing agency vetting process, ensuring cross collaboration across functions, and coordinating the timely execution of launch deliverables. Other position responsibilities:► Marketing Strategy: drove development and execution of offline and online tactics to meet field marketing objectives, also managing lead and demand generation► Digital Marketing: oversaw website development, targeted email campaigns, CRM list segmentation, CRM administration, and social media campaigns► Content Development: created content for brand messaging and sales collateral assets, managing graphic artists and agency of record throughout the process► Program and Project Management: oversaw execution of the AlgaVia™ website development and launch, building the overall marketing and digital strategy for both► Brand Development: experience working through full scope of branding and creative process from inception to execution► Relationship Management: managed external vendors including agencies, independent contractors, trade show vendors, distributor sales support, and outside organizations to ensure all deliverables were met► Trade Show Execution: responsible for overseeing presence at trade shows, establishing measurable goals and tactics, also coordinating with sales to develop lead generation

Managed the overall execution of fundraising, marketing, and communications for the non-profit including: content development of sales assets, maintained outreach to prospective donors, secured corporate sponsorships, organized fundraising events and coordinated volunteer efforts. I oversaw the development of all sales collateral, corporate sponsorships, digital and print media platforms, website design, email campaigns, etc. ► Content Development: Created all content used for fundraising and sales collateral assets, shared with donors and corporate sponsor leads► Project and Event Management: Creatively executed and collaborated with cross functional teams to design 20+ events with >200 people in attendance, largest event includes the Asian Heritage Street Celebration which gathered 80k attendees in 2011► CRM Management: Instituted and supervised implementation of first CRM database (Salesforce for Non-Profits)► Business Development: Increased year over year funding by 200%, securing corporate sponsorships ► Awards: Received recognition by Assemblywoman Fiona Ma for organizing the Nation’s largest Pan-Asian street celebration in May 2011

Developed and wrote awarded grant proposals, successfully receiving funding up to $100k per year. Supported development and execution of all annual fundraising events including donor outreach, logistics, and campaign development.► Content Development: Wrote content for all grant proposals and reports, collaborating with internal stakeholders to achieve fundraising goals► Project and Event Management: Organized one of Asian Law Caucus’ largest fundraising galas, with >500 people in attendance► CRM Management: Problem solved Microsoft Access database performance issues and oversaw database content for accuracy and updates► Fundraising: Achieved yearly fundraising goals through grants, annual events, and other fundraising tactics

Worked in conjunction with Research Managers to oversee institutional research projects. Monitored research development and project progress for various departments. Oversaw reporting on awarded projects and regular updates to campus staff.► Project Management: Worked in collaboration with 3 Research Managers, to coordinate project progress and dispersion of funding at the university