A creative director with 16 years of experience in advertising and 8 years in motherhood. I’ve hustled in Singapore and Hong Kong, crafting insights into stories for McDonald’s, Carlsberg, Singtel and UOB and creating global campaigns for Samsonite, Neutrogena and Nike. I'm currently leading the Samsung Visual Displays global social account and am just so proud of our incredible team. Some highlights include pushing out a beautiful Social Commerce format that has proven to increase online sales AND brand favourability in the region, rolling out the stunning Bespoke Home Appliance OOH campaign in Singapore, and producing a global film for Samsung's flagship TV, the Neo QLED 8K.I first joined BBH Singapore to lead the regional Dutch Lady family nutrition account and Unilever’s Surf account. During my time here, I became the co-creator and lead writer of the influential Nike Women Instazine, a social editorial innovation that led to the launch of 6 more global Nike Instazines in that year. My success on the Nike Women Instazine fuelled my passion for social storytelling, and I went on to launch BBH’s first IGTV films for Nike Chicago, spotlighting the causes of two local run clubs in the lead up to the Chicago Marathon. The films gained more than half a million views each, in less than a week, surpassing the total viewership of similar films made for some of Nike's global elite athletes. My work has been recognised at the Creative Circle Awards, Effies, D&AD, One Show, Clios, Spikes Asia and ADFEST. I am also an author of a children’s book, Extraordinary Eloise, which was published under a National Arts Council grant. Things I love: Zeitgeist Work. Insight x Idea x Craft.Things I hate: Work-Life Balance and Mother’s Guilt (one doesn't exist, the other is always lurking!) When I’m not working, I love nature trailing with my 6 and 8-year olds.