Charlène Crudeli Email & Phone Number

Berlin, Germany

Invincible Brands (Joint Venture of Henkel AG & Co. KGaA) operates within the Beauty sector. With our brands HelloBody (Skin Care), Banana Beauty (Color Cosmetics) and Mermaid + Me (Hair Care) we reach millions of customers across the world every month.Managing paid social activities on a strategic and operational level in order to provide excellent efficiency with constant growth for all IB brands.

Berlin, Germany

- Manage, scale and optimize budget for user acquisition campaigns and remarketing (mainly on Facebook, but also on Tiktok, Pinterest, Outbrain)- Run of a/b tests and ad-studies to improve campaign performance- Create reporting dashboard on Excel, Tableau and Datastudio for the display team- Segmentation of custom audiences using back-end data

Berlin Area, Germany

Berlin

Creation of online marketing campaigns for the French Market :- Sourcing of key influencers and bloggers (mostly on Instagram, SnapChat, Youtube)- Negotiation of contracts with influencers and digital promotion agencies- Definition and implementation of promotion campaigns on social networks- Follow up of marketing campaigns and analyse of performance, ROI and other analytical figures (KPI)- Organization of event projects to improve brand image and visibility- Help to define HelloBody online strategy for the French market- Market studies

Dubai, United Arab Emirates

Digital travel platform providing products & services to travellers within the MENA region.- Performance Marketing:*Creation and implementation of Social Media marketing campaigns (Facebook, Instagram, Twitter), using ROI Hunter and Business Manager.*Analyzing performance data and optimizing based on KPI's using analytics tools (Google Analytics & Adjust for App).*Collaborating with designers to improve user experience and giving creative suggested feedback.*Competitive Analysis_____- Project Management for Marketing Campaigns:*Creation and planning of the ideas according to the objective (promotion, branding, etc)*Coordination between the different departments (Content, Design, Product, Marketing and IT) for implementation on website and app

Hettange-Grande, France

Mobile application developed on iOS and Android, proposing a concept of collaborative albums.Marketing strategy development for Marcel App on the French and Luxembourg market: - UI and UX creation and optimization (from the wireframe to the graphic model)- Product roadmap definition- Internet website: content creation, management, and SEO- Implementation of the acquisition users strategy - Social media management

Terville, France

Decathlon is the largest sporting goods retailer in the world, with more than 1100 stores in 38 countries.● Saleswoman in one of the Decathlon's retail store ; in charge of the swimming section:- Customer service- Visual Merchandising - Customers' orders management- After Sales Service- Facing

Région De Nancy, France

B2C e-commerce company providing fitness machines & equipments.Right arm of the CEO for the marketing strategy and corporate communication: - SEA, Google Adwords- Monthly Newsletter creation and implementation on Simple Mail- Social Media Strategy- Content management website on Magento plateform- Banners creation on PhotoShop- Product range expansion for bodybuilding- Competitive intelligence

Hettange-Grande, France

VAP Industrie offers its expertise in setting up and improving industrial processes, as well as in the logistics of solid and fluid bulks.- Internet website: content creation and management - Activity extension: strategy development of a web market for bulk products

Luxembourg

Gas bottles provider for French, Benelux, and Swiss market● Marketing and commercial profession discovery:- Customer service- Customer database update- Promotional items creation- Organization of participation in an international exhibition (WorldLPG Forum, in London)

Master In Management & Msc. In Marketing And Brand Management

- Year 1: Core management courses, and 3 specialized courses in Brand Management, i.e. “Branding”, “Consumer and Society”, and “Value.

Bachelor’S Degree

-Bachelor of Business and Administration; Currently #3 in France. -Specialisation in Marketing and Communication.

Exchange Semester, Business Administration And Marketing

Main courses: international marketing, market studies, data analysis, consumer behaviour.