Charlene Eksteen Email and Phone Number

As one of three DIY Superstore Directors I focus on delivering exceptional customer experiences and achieving our business objectives through strategic marketing. I ensure that DIY Superstore remains a market leader in the home improvement and construction industry.

As the passionate owner of Media Muse Consulting, I am dedicated to helping businesses answer two crucial questions:“How do I get customers to take the desired action?”“How do I stand out in a saturated market?”My expertise lies in matching powerful storytelling with the right value, media, branding, and digital touchpoints to drive meaningful growth.

- Project management including developing schedules, scope and fee, and client communication- Client survey and market analysis- Handle client challenges that arise- Design elements: Instagram highlights, brand colours, logo, typography, custom graphics, business cards, letterheads, PowerPoint templates, brand packing (box, thank you card, tissue paper and stickers), clothing labels, website concept, mood board, food packing label, social media templates, brand style guide, website concept, and email signatures

- SEO: Keyword research and website optimisation- Custom website graphics and style guide- Set up e-commerce functionality- Copyright text and blogs to improve website search ranking- Website Launch strategy creation and implementation- Design of responsive webpages- Educating clients on editing their own website- Implementing tools such as Semrush, Yoast, Wordpress and Showit- Client interaction and project management

- Content creation: video, graphics, photograph, captions, and user generated- Social media strategy developed using client survey and market analysis- Analytics reporting and improvement strategy- Client interaction and goal setting- Scheduling content using Later.com and Facebook creator studio- Media buying - Facebook, YouTube, and Instagram- Increased the engagement, followers, and click-through-rate to website of social media accounts by 200%- Developed a cross-channel social media strategy customised to each channel- Moderated user content and responded to client questions- Monthly social media marketing calendar- Facilitated social engagement by liking and leaving a comment on follower’s posts- Developed automated reporting in Google sheets on social media KPIs- Created social media puzzles that interlink on Instagram using adobe illustrator and photoshop- Trend monitoring to capitalise on holidays and different content creation methods

- Assessed student assignments- Educated student on effective studying, note taking and test taking- Assisted lecturers by discussing concepts and creating custom practise questions- Provided administrative support