Charlène Gaydu Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Create and execute marketing plans (emailing, social media, ads) to drive revenue and event attendance
• Create event website and build online registration platform for B2B events (trade shows & conferences)
• Supervise telemarketing teams & onsite event teams
• Marketing reporting

Région De Toronto, Canada

• Working for Marketing managers and shows operations in the development of Canadian B2B events:
• Set up, update and maintain online registration pages
• Answer attendees and delegates inquiries (calls & emails)
• Prepare onsite registration material
• Registration reporting and analysis

Région De Toronto, Canada

• Support Executive Team: calendar management, minutes taking, legal operation
• Coordinate communication with affiliates across Canada: newsletter, event planning, reports
• Assist in Marketing operations: social media, advertising, website

Arcueil

• Conducted telemarketing campaigns (outbound / inbound calls and click to call): - Implemented the campaigns- Monitored KPI and customer satisfaction - Delivered weekly reports to the Executives
• Developed corrective strategies to improve the performance of the campaigns (script adjustments, implementation of new actions etc.)
• Implemented a 4 month sales contest for 7 external call centers to boost the sales of fibre optic Internet:- Defined the themes, the terms and the conditions of the contest- Coordinated the contestants (newsletters.

Arcueil

• Coordinated 5 external call centers as part of a 4 month sales contest:- Monitored individual and global performance- Contact point for operational issues- Maintained a daily communication which contributed to.
• Conducted data analysis to gain insights into consumer behaviour and identify new opportunities of improvement
• Created a post-campaign report template ensuring more effective performance monitoring for all contributors (call centers, campaigns managers and marketing managers)

Arcueil

• Participated in multi-channel customer experience improvement: - Revised customer communication content (mail, emails and text messages) to ensure consistency across channels- Promoted the use of digital channels.
• Updated the editorial guidelines and ensured their compliance

Rueil-malmaison

• Answered inbound telephone calls and emails inquiring about products, orders and subscriptions
• Built and maintained strong customer relationships
• Conducted outbound calls to assess customer satisfaction
• Reported detected risks and opportunities to managers

Toronto, Canada Area

• Ensured the consistency of incoming reports from Mystery Shoppers in order to provide clients with high quality services
• Proofread and translated internal documents
• Conducted telephone mystery calls and surveys

Paris Area, France

• Conducted a multi-channel fundraising campaign (14,000 direct mails and 700 emails): - Worked on the creation of marketing material with a communication agency- Launched fundraising operations - Monitored the performance
• Executed corporate events to maintain long-term partnerships
• Analyzed results and studied competitors’ best practices to deliver a post-campaign report including a proposal for the upcoming strategy

Boulogne-Billancourt Area, France

• Launched the licensing activity: - Created marketing tools- Canvassed potential new partners- Built a prospect database
• Acted as the main contact for English speaking clients: answered queries and booked appointments
• Administrative work- Handled authors’ agreements- Followed-up on payments

Master 1 Marketing Et Vente

Master 2 Marketing Et Production De Services

Licence Professionnelle Commerce Option Échanges Internationaux, Gestion Des Opérations À L'International, Marketing International

Dut Techniques De Commercialisation, Marketing, Communication Commerciale, Négociation, Marketing Direct, Gestion De La Relation Client