Charlene Marsh Email and Phone Number
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Marketing leader and strategist with diverse experiences across integrated marketing, campaign and program management, and depth experience in multiple marketing communications disciplines – web, content strategy, social media, and advertising.Skilled and empathy-driven people manager and leader with experience building and developing small and mighty teams of direct reports and large extended virtual and external teams. Values high integrity, open-mindedness, creativity, constant learning, and kindness. Specialties: Integrated Marketing | Content Strategy | Brand Campaigns | Advertising | Media | Campaign and Content Frameworks | Learning, Measurement and Optimization Frameworks | Marketing Program Management | Multiple Agency Management | B2B Marketing
Salesforce
View- Website:
- salesforce.com
- Employees:
- 83776
- Company phone:
- 0124 415 8000
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Senior Director, Global Integrated Campaigns StrategySalesforceRedmond, Wa, Us
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Director Integrated Marketing - Microsoft 365 CopilotMicrosoft May 2024 - PresentRedmond, Washington, Us -
Independent Marketing ConsultantThe Redmond Academy Of Theatre Arts Apr 2023 - PresentRedmond, Washington, UsPro bono marketing consultant and advisor to the board and Artistic & Executive Director. -
Marketing Consultant To Microsoft - Audience Insights And Brand StorytellingSimplicity Consulting Jun 2022 - May 2024Kirkland, Wa, UsConsulting for Microsoft Global Demand Center Lifecycle and Integrated Marketing Programs. Building audience insights and storytelling strategy in partnership with Program Leads, Content Strategists, Brand Strategists, Product Marketing, Market Research, Integrated Marketers, and Marketing channel leads.Developing user personas, customer journeys, storytelling frameworks, and integrated marketing guidance for global programs and campaigns. -
Director Of Integrated Marketing And AdvertisingBolt Oct 2021 - Jun 2022San Francisco, California, UsLed integrated marketing and paid media strategy and execution plans across Bolt's portfolio of products and audiences to deliver marketing KPIs for brand consideration and marketing impact on pipeline. Built, managed, mentored, and developed a fantastic team of integrated marketing and paid media professionals. Delivered high impact cross-channel campaigns partnering with product marketing, sales, content strategy, web marketing, lifecycle marketing, communications and events, and customer experience and success teams. -
Content Strategy Group ManagerMicrosoft Aug 2021 - Oct 2021Redmond, Washington, UsResponsible for leading a team of content strategists building content strategy for Microsoft 365, Microsoft Security, and Azure.
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Web Marketing Lead - Microsoft TeamsMicrosoft Oct 2020 - Aug 2021Redmond, Washington, UsLed web marketing strategy for Microsoft Teams across consumer and commercial audiences globally to drive compelling online customer experiences that delivered Teams business impact through improved audience perception, increased brand consideration, new customer sign ups, and purchases. Owned bi-weekly, monthly, and quarterly measurement, review, testing, optimization, and exec communication process to maximize the impact of web traffic that had increased tenfold during the early stages of the COVID-19 pandemic. Partnered with product marketing, content strategy, advertising, lifecycle programs, social, and customer experience and engagement teams to deliver a cross-channel, full-funnel customer experience.
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Integrated Marketing Communications Group ManagerMicrosoft Jan 2020 - Oct 2020Redmond, Washington, UsBuilt an internal team and supporting vendor team of integrated marketers to deliver full-funnel brand and performance campaigns that increased positive customer perception of Microsoft by 20% and contributed to down funnel business performance with engaged contacts, marketing qualified leads and sales opportunities. Led integrated marketing strategy, execution planning, measurement, and optimization for cross-company, cross-discipline, cross-channel Commercial COVID-19 response campaign delivering hundreds of thousands of customer engagements globally. Partnered with product marketing, research and analytics, brand strategy, content strategy, web marketing, social, lifecycle marketing, brand partnerships, and the creative studio to build customer-focused, insights-based, actionable, and optimized campaign frameworks.
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Senior Content Marketing ManagerMicrosoft Nov 2018 - Jan 2020Redmond, Washington, UsLed content strategy and development for Security & Compliance, Microsoft 365 Enterprise and Microsoft Surface global demand and lifecycle engagement programs.Drove content innovation with new content approaches and storytelling techniques across custom content partnerships, video and audio. Partnered with lifecycle program leads, web marketing, research, analytics, paid media, social, and events teams to deliver cross-channel content strategies across the full customer journey.
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Senior Global Advertising ManagerMicrosoft Sep 2013 - Nov 2018Redmond, Washington, UsResponsible for global advertising across Microsoft Cloud, Microsoft Office 365 and Microsoft Surface, covering TV, out of home, print, social, digital advertising, content strategy, web strategy and custom content media partnerships. Built creative strategy, customer journeys and execution plans for global advertising to land integrated brand campaigns grounded in compelling, research-backed stories and creating high impact results, including 20+ point increases in brand perceptions across audiences. Developed and optimized digital customer experiences based on behavioral analytics and perception-based measurement and in partnership with central market research, segment, and product marketing teams. Developed high impact and award winning content partnerships with top-tier publications including TheEconomist, The Atlantic, WSJ, CIO.com, WIRED, and CBS.
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Marketing Communications Team LeadMicrosoft Jul 2012 - Sep 2013Redmond, Washington, UsResponsible for managing a fantastic team of 4 to create integrated marketing communications campaigns for:*Microsoft Office Division *Small and Medium Business *Partner *Citizenship
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Marketing Communications ManagerMicrosoft Jan 2005 - Jul 2012Redmond, Washington, UsI am responsible for managing integrated marketing communications across many different business units within the Microsoft commercial (B2B) business, including:*Cloud*Windows*Microsoft Office (desktop and server)*Microsoft Dynamics*Mid Sized Business*Enterprise BusinessIn this role, I am responsible for building the full communications mix from advertising and PR through online marketing and social media to lead generating telemarketing activities based on business and marketing objectives. For my campaigns, I own the agency relationships, briefing process and ongoing management of multiple agencies to deliver integrated plans. I have responsibility for managing campaign budgets as well as defining measurement and learnings plans and effectively reporting back to internal stakeholders on results and implementing optimisations.
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Sales And Marketing ExecutivePricewaterhousecoopers Jan 2004 - Dec 2004Gb
Charlene Marsh Skills
Charlene Marsh Education Details
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Cim | The Chartered Institute Of MarketingStrategic Mktg Decisions; Analysis & Evaluation; Managing Mktg Performance; Strategic Mktg In Practi -
Newcastle UniversityBa Linguistics (First Class)
Frequently Asked Questions about Charlene Marsh
What company does Charlene Marsh work for?
Charlene Marsh works for Salesforce
What is Charlene Marsh's role at the current company?
Charlene Marsh's current role is Senior Director, Global Integrated Campaigns Strategy.
What is Charlene Marsh's email address?
Charlene Marsh's email address is cm****@****oft.com
What is Charlene Marsh's direct phone number?
Charlene Marsh's direct phone number is +150344*****
What schools did Charlene Marsh attend?
Charlene Marsh attended Cim | The Chartered Institute Of Marketing, Newcastle University.
What skills is Charlene Marsh known for?
Charlene Marsh has skills like Digital Marketing, Marketing Communications, B2b Marketing, Cloud Computing, Integrated Marketing, Project Management, Lead Generation, Advertising, Social Media Marketing, Search Advertising, Online Advertising, Radio Advertising.
Who are Charlene Marsh's colleagues?
Charlene Marsh's colleagues are Jackie Portillo, M Jupiter, Cecilia Manser, Brian Edwards, Mayur Rohra, Ramithra Fernando, Sumanth G..
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