I have over 30 years of experience in business and management particularly in marketing management, relationship management, business development, channel management and loyalty & rewards, working with both multi-national organisations and entrepreneurial companies. I am passionate about connecting businesses and people and building long-lasting relationships.I have built a deep and significant understanding of the partnership strategy and management landscape and the loyalty, rewards and incentives industry through the work I have been involved in over the past 25 years and am passionate about loyalty and rewards as a mechanism to drive and evolve behaviour and build brand engagement. More recently I have built a deep understanding and passion for aviation and travel marketing through my involvement in the launch and growth of a domestic airline in South Africa over the past 3 years.I have been involved in conceptualizing, creating and running a number of campaigns within channel communities and these campaigns have contributed significantly to the growth and success of the brands they represented.I am passionate about business development, finding new opportunities and engaging with clients to find mechanisms to utilize collaborative partnerships and technology to improve their business performance.Marketing ManagementAirline MarketingTeam ManagementPartner StrategiesPartner ProgramsChannel Incentive programsManaging a complete P&L.Public speakingBusiness DevelopmentBusiness ManagementPeople ManagementStaff retention and developmentCommon misspellings of my name include Sharlene, Sharleen, Charleen, Charline