Charlene Raytek Email & Phone Number

New York, Ny | (Apc 2017-2019)

I recommend strategies for delivering the Fed's communication mission for economic data and content through digital and social media channels to key audiences, including economists, policymakers, media, community developers and educators. I collaborate with the digital strategy group's leadership to improve accessibility of content and digital user experiences for their target audiences. I provide content recommendations on a range of initiatives including videos, podcasts and data visualizations to increase awareness about thought leadership content. My successes here include:• Development of an asset inventory system for social media content, providing an essential tool for annual content planning and employee training.• Spearheading content strategy for an industry-specific web site, successfully gaining consensus from critical stakeholders to meet aggressive launch deadline.

New York, Ny

I was brought on to develop strategic communication and brand architecture programs for healthcare, financial services, nonprofit and education clients. I analyzed portfolios and identified opportunities to strengthen awareness of company brands and initiatives, with special focus on unifying disparate brand portfolios for business acquisitions and regional expansions. My achievements here included:• Conducting an audit for College Board's extensive offerings across subjects and age levels, including web platforms, learning tools and educational programs. • Creating a brand architecture for St. Jude's to clarify offerings across science, research, treatment, fundraising and key initiatives.• Streamlining the wealth management onboarding process for Wells Fargo to drive greater advisor productivity and reduce costs.

As part of the unique simplification practice created at Siegel+Gale, I led user experience and strategy engagements for large, complex organizations. I was able to leverage my expertise in communication and design across customer lifecycles, working with clients to streamline their internal processes and drive efficiencies and aligning audience needs with corporate brand and voice. I managed long-term relationships with Bank of America and Merrill Lynch, driving new business within their existing accounts. I directed multiple cross-functional project teams, and managed and developed a team of 6 writers and designers.A few of my achievements in this role included:• Leading a 4-year Bank of America relationship, elevating functional communications to improve the customer experience while meeting stringent regulatory requirements.• Developing a simplified, modular communications program for the IRS, analyzing taxpayer notifications across 40 systems, and streamlining processes, reducing costs and improving the customer experience.• Recognition by the Plain Language Forum with a Clear Mark award for work on IRS program.

New York

In this role, I spearheaded global programs that improved employees' knowledge of company strategy and initiatives. I developed and executed a communications strategy across multiple digital and print channels, partnering with global teams to align internal and external messaging for C-suite town hall presentations, brand videos, corporate social responsibility, diversity and inclusion initiatives. A few of my successes here included: • Managing the timely publication of critical and highly visible information including organizational announcements, strategy initiatives and quarterly shareholder earnings.• Collaborating with Corporate Strategy to develop a communications platform to drive key business initiatives and messaging company-wide.

New York

As part of the Global Technology and Services team, I defined strategies for a wide range of employee communications, web site development, offsite management meetings and internal corporate programs. Through article development and speaking engagements, senior executives were positioned as thought leaders to communicate company vision, support community affairs and drive diversity initiatives.

New York

I developed integrated branding, a website, marketing collateral and content for industry conferences to support the launch of the Global Prime Brokerage business. I provided support to executive leadership on industry initiatives through development of speeches, websites and public events.

New York

New York, Newport Beach, San Francisco

Ma, Professional Writing

Bs Business Administration, Ba English, Communications