Charlene Richards Email & Phone Number

Port Of Spain, Port Of Spain Corporation, Tt

Trinidad And Tobago

• Formulated and managed all event and annual budgets, ensuring accurate tracking and alignment with financial goals.• Developed and implemented marketing strategies and campaigns for assigned projects to achieve departmental objectives. • Monitored cost and ensured maximum utility from spend for all assigned projects• Monitored project sales and gross profit targets in keeping with objectives, whilst implementing measures to address short falls.• Assisted in determining the scope and conceptualizing innovative themes for various events.• Researched regional events for optimal date and location selection, ensuring competitive positioning.• Played a crucial role in conceptualizing and executing 'Flavour and Flora', 'Culture in D Park', and 'Caribbean Village Cricket', showcasing project management and event management skills.

Trinidad And Tobago

• Developed a dynamic pricing strategy for CAL, adapting to market fluctuations and enhancing competitiveness.• Monitored pricing, providing critical analysis and strategy recommendations to leadership.• Transformed NPS feedback into actionable marketing strategies, boosting customer satisfaction.• Integrated diverse datasets to create impactful reports for executive decision-making and policy guidance.• Excelled in stakeholder management, collaborating across departments for data-driven insights and strategic outcomes.

Trinidad And Tobago

• Collaborated interdepartmentally to develop a strategic plan focused on profitability and excellence.• Instrumental in devising and assigning targeted initiatives to elevate the company's Net Promoter Score (NPS), enhancing customer loyalty and satisfaction.• Established KPIs and metrics for effective tracking and assessment of strategic initiatives.• Led strategic planning sessions, aligning stakeholders with the company’s long-term vision.

Trinidad And Tobago

• Conducted onboard surveys to improve customer satisfaction and service quality.• Managed in-flight marketing and promotions, boosting passenger engagement and loyalty.• Reported on in-flight sales and incidents, aiding operational efficiency and safety.• Trained new flight attendants, ensuring seamless team integration and service excellence.• Maintained strict adherence to safety protocols, contributing to the airline's safety accolades.

Trinidad And Tobago

• Led innovative social media campaigns, boosting audience engagement by 25%.• Grew digital audience by 15% with engaging and targeted social media content.• Managed social media channels, maintaining active and strong brand presence.• Monitored social media for feedback, refining marketing strategies and audience insights.• Mentored marketing interns, enhancing team proficiency in digital marketing execution.

Trinidad And Tobago

• Identified and resolved low membership engagement issues, revitalized digital magazine to boost subscriptions.• Spearheaded marketing campaigns, significantly expanding brand reach across markets.• Influenced the Marketing and Communications Plan to meet strategic goals.• Created impactful stakeholder communications and supported diverse marketing activities.

Master'S Degree, International Strategic Marketing, Distinction

Bachelor'S Degree, Economics (With Finance And Marketing)