Charlene St. John Email & Phone Number

At leading investment managers and boutique firms, I've worked to amplify financial brands, build businesses and elevate customer experiences to grow assets and valued client relationships. From launching new channels to developing award-winning thought leadership and content marketing—I've created strategies and programs that optimize owned, earned, shared and paid channels to acquire and engage clients, enhance sales effectiveness and drive bottom-line results. As a dynamic, forward-looking leader, I'm energized by directing transformational initiatives and teams—and building consultative and collaborative relationships with the C-suite, business areas and partners. And ever since I wrote a business case that helped change how the investment manager I worked for acquired, grew and serviced B2C and B2B clients, digital strategy and data-driven marketing have been through lines in my career.Specialties: Integrated marketing strategy | Brand strategy | Content strategy | Digital strategyEarned, paid & social media | Thought leadership | B2B & B2C marketing | Institutional & intermediary marketing | Product marketing: alternatives, active, ESG & index mutual funds, retirement & fintech

Listed skills include Integrated Marketing, Marketing, Strategy, Financial Services, and 19 others.

• Role listed

  Google-Columbia University

  Kansas City, Mo, Us