Senior Vice President Marketing
Current
Sep 2018 - Present
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Dr. Charlene Thomas Email & Phone Number
SVP Marketing, Def Jam Recordings PhD, Marketing | M.B.A., International Business |Billboard Women in Music | Billboard Power Player
at
Def Jam Recordings
1 work email found
@msn.com
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✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
SVP Marketing, Def Jam Recordings PhD, Marketing | M.B.A., International Business |Billboard Women in Music | Billboard Power Player
Location
New York City Metropolitan Area, United States
Who is Dr. Charlene Thomas? Overview
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Quick answer
Dr. Charlene Thomas is listed as SVP Marketing, Def Jam Recordings PhD, Marketing | M.B.A., International Business |Billboard Women in Music | Billboard Power Player at Def Jam Recordings, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at msn.com and a matched LinkedIn profile for Dr. Charlene Thomas.
Dr. Charlene Thomas previously worked as Senior Vice President Marketing at Def Jam Recordings and Co-Founder at Phenom Group. Dr. Charlene Thomas holds Doctor Of Philosophy (Phd), Marketing from Capella University.
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*@msn.com
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Profile bio
About Dr. Charlene Thomas
Master marketing strategist and philanthropist, Charlene Thomas is an accomplished entertainment industry executive matched with a PhD in Marketing and M.B.A in International Business. Thomas received her start as the Director of Special Events for the now legendary TV show, Video Music Box. She later became the leading Engineer for the Flava Radio Show on WNWK-105.9. Since then, she's contributed to the success of 3 major multi-million dollar conglomerates: LOUD Records, Rocafella Records and Slip-N-Slide Records, all by spearheading innovative and uniquely successful marketing campaigns for artists such as Jay-Z, Wu-Tang Clan, Rick Ross, Funkmaster Flex, and Mobb Deep (to name a few). Thomas remarkably signed and A&R’d Academy Award (c) Winning Three 6 Mafia and platinum-recording artist Lil Flip. More notably, Thomas' ingeniously devised collaborations with high-profile entertainers such as Jennifer Lopez, Wyclef Jean, Puff Daddy, Method Man, and Lil' Kim. Simultaneously, Thomas similarly achieved noteworthy goals at the Steve Rifkind Company as she cross-marketed under-the-radar pop culture trends and reversed declining market shares for brands such as: Pepsi, Mountain Dew, Miramax Films, Hugo Boss, Starter, and Levis by strategizing alignments with high-profile entertainers Wu-Tang Clan and Lauryn Hill (to name a few). Thomas has enhanced her expertise by consulting top sports professionals such as Kenyon Martin, Kenny Smith, Floyd Mayweather and Shaun Rogers alongside being an integral part of the launch and success of Ice Cube's 3-on-3 basketball league. Of equal importance, Thomas collaborates with various organizations and foundations (e.g. Make A Wish, BHMC, BCC) to create programs and events that address current affairs. With an extensive portfolio of clients; Thomas, has proven capabilities of maximizing her clientele's reach and profits. Currently, Thomas is the VP Marketing at Def Jam Recordings curating marketing strategies for artists like Kanye West, Fredo Bang, LL Cool J, Hit-Boy, 2 Chainz, Benny the Butcher, Fabolous, Dave East, Jadakiss, Jeezy, and many more.
Listed skills include Marketing, Advertising, Entertainment, Public Relations, and 32 others.
Current workplace
Dr. Charlene Thomas's current company
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6 roles
Dr. Charlene Thomas work experience
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Co-Founder
Current
Phenom Group
Increase market share, reach, and brand awareness for a varied portfolio of clients in entertainment and sports through the analysis of brand position to ideate and execute go-to-market strategies inclusive of traditional and digital media campaigns, social media strategies, and corporate social responsibility programs.Realize and actualize partnership programs inclusive of messaging and activation strategies to increase brand awareness and media expressions. Clients: Barclays Uber Visa w/Kevin Hart, Kenyon Martin and Ice Cube’s 3-on-3 Basketball League, Samsung Galaxy and Kenny Smith w/Floyd Mayweather, JBL and Kenny Smith, ALM International presents Nelly’s VOKAL (grossed $30M in revenue within 12 months).Execute events from concept or completion - to include creative conceptualization, strategy, talent procurement, targeted attendees, to management. Engineered events at a maximum of 19,000 guests, 10 commercial partners, and $10M budget. Clients: Kenny Smith’s (TNT) Annual NBA All-Star Weekend Soiree, Portland Trailblazers, NAACP’s LDF.Create charitable event programs which result in valuable outreach efforts and community relations. Clients: TopSpin Charity Ping Pong Tournament (2 cities), Brookdale University Hospital Medical Center, Brooklyn Chamber of Commerce, NYC Public Advocate Letitia James, Dwight Freeney (NFL), Shaun Smith's (NFL) 91 Ways Foundation.Optimized the management of teams and player relations for the inaugural season of Ice Cube’s 3-on-3 Basketball League resulting in an average of 400k in viewership (FS1) and ticket sales ranging from 8k-19k per game.Guided the structure and development of a new clothing line targeting men’s urban wear, producing $5M within nine months.Governed key consultative advice in the structuring and launching of an entertainment division for a major clothing label, achieving $4M+ in worldwide sales.
Jan 2004 - Present
Head Of Marketing
Universal Music Group, Warner Music Group / S-N-S Records
Turned around marketing department within (3) months by revitalizing talent, restructuring plans and goals for a roster of (11) music projects (e.g. Rick Ross, Jagged Edge, Trina)
Jun 2009 - Dec 2010
Head Of Marketing
Universal Music Group / Rocafella Records (Jv)
Grossed over $55M in global sales through consumer-driven marketing for a roster of 30 music projects of which included Jay-Z, Freeway, Memphis Bleek, Kanye West, and Diplomats, to name a few. Devised product development strategies for brand extensions Rocafella Films, Rocawear Clothing, and Armadale Liquor.
Jul 2002 - Jul 2004
Vp A&R And Senior Director Marketing (2 Positions)
Loud Records
Produced $31M within 15 months through successful new product launches. Increased profits through effective marketing plans yielding over $150M for a roster of 50 artists (e.g. Wu-Tang Clan, Academy Award-winning Three 6 Mafia, Mobb Deep, Funkmaster Flex, Lil Flip, Big Pun, to name a few)
Jul 1993 - Mar 2002
Director Of Client Services
Steve Rifkind Company
Built tailored solutions for various Fortune 500 clients (e.g. Pepsi, Mountain Dew, Miramax, Entertainers Basketball Classic/NBA TV) including reversed declining market share (e.g. Levis and Starter) through strategic partnerships (e.g. Lauryn Hill, Wu-Tang Clan, Blackstreet). Increased revenues through negotiating and closing over $1M in new business (i.e. Hugo Boss).
Jul 1993 - Mar 2002
4 education records
Dr. Charlene Thomas education
Doctor Of Philosophy (Phd), Marketing
Capella University
Master Of Business Administration (M.B.A.), International Business
Seton Hall University
Certificate, Executive Leadership
Cornell Johnson Graduate School Of Management
Bachelor Of Science (Bs), Marketing
Cuny York College
FAQ
Frequently asked questions about Dr. Charlene Thomas
Quick answers generated from the profile data available on this page.
What company does Dr. Charlene Thomas work for?
Dr. Charlene Thomas works for Def Jam Recordings.
What is Dr. Charlene Thomas's role at Def Jam Recordings?
Dr. Charlene Thomas is listed as SVP Marketing, Def Jam Recordings PhD, Marketing | M.B.A., International Business |Billboard Women in Music | Billboard Power Player at Def Jam Recordings.
What is Dr. Charlene Thomas's email address?
AeroLeads has found 1 work email signal at @msn.com for Dr. Charlene Thomas at Def Jam Recordings.
Where is Dr. Charlene Thomas based?
Dr. Charlene Thomas is based in New York City Metropolitan Area, United States while working with Def Jam Recordings.
What companies has Dr. Charlene Thomas worked for?
Dr. Charlene Thomas has worked for Def Jam Recordings, Phenom Group, Universal Music Group, Warner Music Group / S-N-S Records, Universal Music Group / Rocafella Records (Jv), and Loud Records.
How can I contact Dr. Charlene Thomas?
You can use AeroLeads to view verified contact signals for Dr. Charlene Thomas at Def Jam Recordings, including work email, phone, and LinkedIn data when available.
What schools did Dr. Charlene Thomas attend?
Dr. Charlene Thomas holds Doctor Of Philosophy (Phd), Marketing from Capella University.
What skills is Dr. Charlene Thomas known for?
Dr. Charlene Thomas is listed with skills including Marketing, Advertising, Entertainment, Public Relations, Social Media, Event Management, Event Planning, and Brand Management.
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