Charlene Y. Email and Phone Number
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It all begins with an idea.With more than 8 years of expertise in strategic communication within the Tech and F&B sectors spanning Taiwan and the United States, I specialize in guiding brands in crafting their stories. By employing strategic brand positioning, influencer marketing, and integrated communication strategies across various platforms, I aid brands in crafting captivating narratives.In 2021, I spearheaded a highly successful F&B marketing initiative—解饞製造所—that boosted the promotion of a newly launched mall in Taipei City. Leveraging press releases and collaborating with over 30 influencers in Taipei, the campaign generated a surge in online engagement and drew in over 5000 attendees, overcoming the hurdles presented by the pandemic.I am a proactive and driven individual, deeply committed to brainstorming and collaborating with teams to bring innovative ideas to life.For further discussion regarding my qualifications, please don't hesitate to contact me via email at szuweiyang721@gmail.com. I look forward to connecting and exploring potential opportunities with you!Charlene Yang
Sicotas Inc
View- Website:
- sicotas.com
- Employees:
- 2
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Marketing And Promotions ManagerSicotas IncMontebello, Ca, Us -
Marketing & Promotions ManagerSicotas Inc May 2024 - Present -
CreatorTaipeieater May 2016 - Present -
Taipeieater Cinnamon RollsTaipeieater Oct 2017 - Sep 2018 -
Marketing And Business Development StrategistHaru N More Jul 2023 - May 2024 -
Pr & Communications ExecutiveLa Weekly May 2022 - Apr 2023Culver City, Ca, Us▪ Write editorials on current trends and press releases with SEO Keywords in both English and Chinese, and monitor the click-through rate (CTR) using Google Analytics tools to deepen readers’ connection ▪ Launched Youtube series in collaboration with social media influencers and in-house producers to expand the audience and maximize exposure for restaurants in LA▪ Monitor costs for digital media campaigns and execute in-person events for clients ▪ Analyze backend data metrics to provide recommendations to improve follower engagements -
Marketing And Operations Lead (Promoted)Chun Place Mall Aug 2016 - Aug 2021▪ Implemented marketing and PR strategies such as special holiday events and collaborations with influencers that increased sales by 300%▪ Curated the quarterly food fairs with 5000+ in attendance through press releases and collaborations with 200+ influencers ▪ Recruited over 30 high-quality restaurants to maximize commercial space occupancy and made sure tenants fulfilled lease obligations ▪ Screened, selected, and interviewed 30+ potential candidates for job openings ▪ Assisted Hotel Indigo Taipei North with PR work to maintain positive relations with stakeholders through fun and engaging events
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Pr Marketing And Global Business Development StrategistVia Technologies, Inc. Jul 2019 - Jul 2020New Taipei City, Taipei, Tw▪ Strategized with international offices in the U.S., China, Japan, and Europe to maximize exposure and integrate global brand image▪ Utilized demographic data and competitor analysis to determine optimal targets and competitor tactics for international campaigns ▪ Website integration using Google Analytics, AdWords, and social media accounts to maximize exposure for the VIA Pixetto AI Vision Sensor ▪ Managed the AI Learning Kit project to educate students on the basics of computer science engineering (Python & Scratch)▪ Brainstormed video ideas and planned out video structures-- scriptwriting, transcribing & translation, video shooting, initial cut, and typo checking for product release, press release, interview, lesson plan, and behind the scenes videos ▪ Designed Website structure using Adobe Illustrator and brainstormed DM posters, mission statement, and slogan for the product▪ Created and planned social media posts (5 days a week) curated to each social media platform's needs -
Global Business Development InternVia Technologies, Inc. Jul 2019 - Sep 2019New Taipei City, Taipei, Tw• Managed the AI Learning Kit project to educate students based on mechanical engineering • Completed over 80+ assignments as a top performer during the internship that included scriptwriting, educational video outline planning, instruction manual photoshoot, copywriting, component sheet error checking, and an educational video host on YouTube • Brainstormed, transcribed and translated between English and Chinese for 15+ AI-related promotional videos ▪ AI Learning Kit: Script Writing, Educational Video Outline Planning with Design Team, Manuel Photo Shoot, Manuel Copywriting, Component Sheet Error Checking, Youtube Video Introduction Writing and Error Checking, AI Learning Kit Hand Construction Video Shoot, and AI Learning Kit Educational Video Host ▪ AI Promotion Video: Planned, transcribed, and translated the AI Street Interview Video; Planned, transcribed, and translated Interviews with Engineers from VIA Technologies; Planned and transcribed Interview with Peter Chang (Designer of AI Learning Kit)▪ Translation and Transcribe: Translations from English to Chinese and vice versa, Transcribed and translated Interns and Managers Interview videos (12 Videos thus far), Transcribed Sam Lin Video and Cheng Ho Video, Translated Mobile 360 Forklift Video, Translated ISO26262 Panel ▪ Managed Social Media Accounts-- Facebook and Instagram accounts for VIA Technologies and AI Learning Kit -
Social Media Marketing StrategistBos Media Group, Orange County Oct 2016 - Apr 2020Orange, California, Us▪ Curated original, high-quality content that led to an increase of 300% in following within a year▪ Designed over 200 high-quality visuals through graphic design and photo editing on Adobe Illustrator, Snapseed app, VSCO app, and GoDaddy app -
Website Designer/ DeveloperBos Media Group, Orange County Jul 2015 - Oct 2016Orange, California, Us▪ Oversaw and managed 30+ web development projects and formulated marketing strategies to help clients’ businesses grow▪ Effectively designed task flow and developed over 20 clients’ websites using WordPress, Themeforest, Adobe Illustrator, and GoDaddy platforms to elevate overall user experience -
Commercial Space DevelopmentRedin Property Investment Inc. Nov 2016 - Feb 2020▪ Market research and contact 100+ potential retail stores and restaurants then meet to discuss lease details▪ Maximize advertising efforts by building influencer marketing plans and maintaining excellent media relations to advertise Indigo Hotel Taipei North▪ Create goals through conference calls and in-person meetings with the CEO, CDO, CCO, and VP of Greater China, directors, and brand marketing director from IHG Hotel Group, as well as presidents, directors, engineers, sales engineers, and various designers from 20+ companies
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Guest SpeakerGlobal Shapers Community Aug 2018 - Aug 2018Cologny, Geneva, Ch▪ Partnered with Global Shapers through TaipeiEater and offered workshop titled: "How to Leverage Social Media to Integrate Your Business" ▪ Dynamic speaking ability to maintain audience attention in presentations▪ Offered interactive workshops to utilize hands-on tools in order to capture spectacular photos -
Marketing And Operations StaffBerkshire Hathaway Homeservices California Properties Jun 2015 - Feb 2016San Diego, Ca, Us▪ Value the properties using CRMLS, record expenses using Quickbooks▪ Present 30+ properties through showings, broker previews, and open houses to over 200 clients ▪ Post listings weekly on Zillow, Realtor, RedFin, etc, and obtain information with DocuSign▪ Assist with brochure translations from English to Chinese -
Internship And Professionalism ConsultantUc Irvine School Of Social Sciences May 2014 - Jun 2015Irvine, California, Us▪ Coach students to identify field of interests and held workshops such as "Getting a Professional Internship" to equip them with skills needed for the application process▪ Update internship database, track site visitations, and plan offsite events for interns ▪ Launch quarterly internship panels to connect employers from a variety of industries with students within the Social Sciences -
Marketing Communications InternUc Irvine School Of Social Sciences Jun 2013 - Jun 2014Irvine, California, Us▪ Inspire students to discover their career goals using creative communication techniques▪ Managed Facebook and Twitter social media accounts by informing students about future programs and events▪ Flyer design and distribution to make SSARC more welcoming and accessible to students -
Young Ambassador Leader/ Summer Program Coordinator/ Ceo AssistantInternational Leadership Foundation (Ilf) Jun 2014 - Aug 2014Washington, Dc, Us▪ Coordinated with CEO to organize day to day schedule and upcoming events▪ Spoke at Twin Oaks on Taiwan- U.S. Relations and at Ambassador Orientation▪ Led 50 international student ambassadors through immersive educational experiences in five states and organized networking events with Asian American students interning in U.S. Government departments ▪ Visited sites such as New York stock exchange, U.S. Department of Commerce, U.S. Treasury, etc. -
Administrative Affairs- Vendor Fair Co-CommissionerAsuci | Associated Students Of University Of California, Irvine Jun 2013 - Jun 2014Irvine, Ca , Us▪ Inform Vendors regarding the application process such as pricing, application deadlines, permits, and vendor spots▪ Research, contact, and select vendors based on the criteria such as price point, desirability, and originality of the products▪ Weekly meetings to brainstorm ways to better publicize the event to the student body▪ Collect student feedback to improve the overall quality and performance of the fair -
Retention Outreach And Recruitment (Roar)Asuci | Associated Students Of University Of California, Irvine Jun 2012 - Jun 2013Irvine, Ca , Us▪ Design fliers for outreach and event coordinating purposes▪ Demonstrate leadership through debriefs and collaborations to make further improvement▪ Create events such as open houses, banquet, and other social events to build strong networks within the student government body
Charlene Y. Skills
Charlene Y. Education Details
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Northwestern UniversityGeneral -
Westcliff UniversityEntrepreneurship/Entrepreneurial Studies -
Uc Irvine& Design
Frequently Asked Questions about Charlene Y.
What company does Charlene Y. work for?
Charlene Y. works for Sicotas Inc
What is Charlene Y.'s role at the current company?
Charlene Y.'s current role is Marketing and Promotions Manager.
What is Charlene Y.'s email address?
Charlene Y.'s email address is ch****@****ail.com
What is Charlene Y.'s direct phone number?
Charlene Y.'s direct phone number is +120629*****
What schools did Charlene Y. attend?
Charlene Y. attended Northwestern University, Westcliff University, Uc Irvine.
What skills is Charlene Y. known for?
Charlene Y. has skills like Powerpoint, Microsoft Office, Social Media, Microsoft Word, Microsoft Excel, Facebook, Public Speaking, Teamwork, Social Networking, Marketing, Data Entry, Teaching.
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