Charlene Y. Email & Phone Number

Montebello, CA, US

Culver City, CA, US

• Write editorials on current trends and press releases with SEO Keywords in both English and Chinese, and monitor the click-through rate (CTR) using Google Analytics tools to deepen readers’ connection
• Launched Youtube series in collaboration with social media influencers and in-house producers to expand the audience and maximize exposure for restaurants in LA
• Monitor costs for digital media campaigns and execute in-person events for clients
• Analyze backend data metrics to provide recommendations to improve follower engagements

• Implemented marketing and PR strategies such as special holiday events and collaborations with influencers that increased sales by 300%
• Curated the quarterly food fairs with 5000+ in attendance through press releases and collaborations with 200+ influencers
• Recruited over 30 high-quality restaurants to maximize commercial space occupancy and made sure tenants fulfilled lease obligations
• Screened, selected, and interviewed 30+ potential candidates for job openings
• Assisted Hotel Indigo Taipei North with PR work to maintain positive relations with stakeholders through fun and engaging events

New Taipei City, Taipei, TW

• Strategized with international offices in the U.S., China, Japan, and Europe to maximize exposure and integrate global brand image
• Utilized demographic data and competitor analysis to determine optimal targets and competitor tactics for international campaigns
• Website integration using Google Analytics, AdWords, and social media accounts to maximize exposure for the VIA Pixetto AI Vision Sensor
• Managed the AI Learning Kit project to educate students on the basics of computer science engineering (Python & Scratch)
• Brainstormed video ideas and planned out video structures-- scriptwriting, transcribing & translation, video shooting, initial cut, and typo checking for product release, press release, interview, lesson plan, and.
• Designed Website structure using Adobe Illustrator and brainstormed DM posters, mission statement, and slogan for the product

New Taipei City, Taipei, TW

• Managed the AI Learning Kit project to educate students based on mechanical engineering
• Completed over 80+ assignments as a top performer during the internship that included scriptwriting, educational video outline planning, instruction manual photoshoot, copywriting, component sheet error checking, and.
• Brainstormed, transcribed and translated between English and Chinese for 15+ AI-related promotional videos
• AI Learning Kit: Script Writing, Educational Video Outline Planning with Design Team, Manuel Photo Shoot, Manuel Copywriting, Component Sheet Error Checking, Youtube Video Introduction Writing and Error Checking, AI.
• AI Promotion Video: Planned, transcribed, and translated the AI Street Interview Video; Planned, transcribed, and translated Interviews with Engineers from VIA Technologies; Planned and transcribed Interview with Peter.
• Translation and Transcribe: Translations from English to Chinese and vice versa, Transcribed and translated Interns and Managers Interview videos (12 Videos thus far), Transcribed Sam Lin Video and Cheng Ho Video.

Orange, California, US

• Curated original, high-quality content that led to an increase of 300% in following within a year
• Designed over 200 high-quality visuals through graphic design and photo editing on Adobe Illustrator, Snapseed app, VSCO app, and GoDaddy app

Orange, California, US

• Oversaw and managed 30+ web development projects and formulated marketing strategies to help clients’ businesses grow
• Effectively designed task flow and developed over 20 clients’ websites using WordPress, Themeforest, Adobe Illustrator, and GoDaddy platforms to elevate overall user experience

• Market research and contact 100+ potential retail stores and restaurants then meet to discuss lease details
• Maximize advertising efforts by building influencer marketing plans and maintaining excellent media relations to advertise Indigo Hotel Taipei North
• Create goals through conference calls and in-person meetings with the CEO, CDO, CCO, and VP of Greater China, directors, and brand marketing director from IHG Hotel Group, as well as presidents, directors, engineers.

Cologny, Geneva, CH

• Partnered with Global Shapers through TaipeiEater and offered workshop titled: "How to Leverage Social Media to Integrate Your Business"
• Dynamic speaking ability to maintain audience attention in presentations
• Offered interactive workshops to utilize hands-on tools in order to capture spectacular photos

San Diego, CA, US

• Value the properties using CRMLS, record expenses using Quickbooks
• Present 30+ properties through showings, broker previews, and open houses to over 200 clients
• Post listings weekly on Zillow, Realtor, RedFin, etc, and obtain information with DocuSign
• Assist with brochure translations from English to Chinese

Irvine, California, US

• Coach students to identify field of interests and held workshops such as "Getting a Professional Internship" to equip them with skills needed for the application process
• Update internship database, track site visitations, and plan offsite events for interns
• Launch quarterly internship panels to connect employers from a variety of industries with students within the Social Sciences

Irvine, California, US

• Inspire students to discover their career goals using creative communication techniques
• Managed Facebook and Twitter social media accounts by informing students about future programs and events
• Flyer design and distribution to make SSARC more welcoming and accessible to students

Washington, DC, US

• Coordinated with CEO to organize day to day schedule and upcoming events
• Spoke at Twin Oaks on Taiwan- U.S. Relations and at Ambassador Orientation
• Led 50 international student ambassadors through immersive educational experiences in five states and organized networking events with Asian American students interning in U.S. Government departments
• Visited sites such as New York stock exchange, U.S. Department of Commerce, U.S. Treasury, etc.

Irvine, CA, US

• Inform Vendors regarding the application process such as pricing, application deadlines, permits, and vendor spots
• Research, contact, and select vendors based on the criteria such as price point, desirability, and originality of the products
• Weekly meetings to brainstorm ways to better publicize the event to the student body
• Collect student feedback to improve the overall quality and performance of the fair

Irvine, CA, US

• Design fliers for outreach and event coordinating purposes
• Demonstrate leadership through debriefs and collaborations to make further improvement
• Create events such as open houses, banquet, and other social events to build strong networks within the student government body

Master Of Science - Ms, Communication, General

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Major In Business/Managerial Economics, Minor In Planning, Policy, & Design