In 2022Q4:Pivoted marketing strategy from high growth to slower sustainability. Saw ROAS improve YoY by 250%, with CAC falling by 60%. Opened up new sales channels with strategic barbershop wholesale relationships.In 2023:Oversaw the development, design and manufacturing of our first razor designed specifically for women. Kept project under budget and on schedule for a 2023Q4 launch.Cut 60% annually in web costs by moving website back to Shopify native from an expensive headless site, which also improved visibility on traffic and conversion data.Hired and onboarded new marketing director to bring the company to the next level in customer acquisition, and to expand into women's market.Developed a strategic partnership with Ridge.com to introduce the exclusive Ridge Razor x OneBlade. Pitched in July and delivered shipment by October.By Dec 2023 saw a 63% MoM increase in net profit from Jan 2023.2024:Overseeing two strategic products, one of which will serve as a new hero product that should open our market up significantly.

Oversaw streamlining of entire company in pivot from aggressive growth strategy to profitability strategy.Overhauled pricing to optimize for higher AOV and reduced shipping cost per order, specifically in subscription product shipping charges and unit pricing.Doubled monthly gross margin after 4 months.

Streamlined fulfillment operations. Relocated fulfillment warehouse while continuing to fill orders, managing inventory levels in two locations. Brought fulfillment costs from 25% down to 15% of net revenue within the first 6 months. Managed all inventory planning and forecasting.Implemented execution of three thoroughly different iterations of free trial product offers, ultimately concluding it was not a good fit for our market, but successfully ruled it out as a viable strategy for growth.Improved checkout conversion rate and data visibility by moving subscription checkouts from ReCharge (separate cart) to Skio (integrated Shopify cart), also improving customer experience in both checkout and subscription management.Overhauled customer support. Brought average customer ticket ratings from 3 star to 4.9 star, and first response time up from 24 hours to 1.5 hours. Added automations to allow self-help options, eliminating hours of support labor, along with improving and optimizing SOP around macros and response flows to tickets. Brought customer support cost down by 60% with offshore team.

Content creation and production strategy support for multi-national clients with needs in Asia, including CNBC, Bloomberg, ExxonMobil, Danone, Huawei, and Tencent.

Corporate, event and marketing video content creation in southern Louisiana market

+ Camera operator and floor director for local morning news show on Channel 9 in Baton Rouge.+ Responsible for cueing on-air anchor and weather reporters, powering up lights, running teleprompter and directing other camera operators.