I and my fellow long term colleague, Andrew Cook, have made the exciting move to run and shape our own Financial Planning. We have established Bailey Cook Financial Planning with a vision to build a team who share our passion for developing relationships with clients over the long term. We aim to provide pro-active advice and support through life’s financial decisions in an approachable, reliable and professional manner. We use our expertise and knowledge, gained over may years in Financial Planning, to communicate our advice in a simple and effective way, thus providing peace of mind, now and in the future.I have been working in Financial Planning since 1979 being a Chartered Financial Planner and achieving Fellowship status of the Personal Finance Society. Our ethos is to provide the best possible advice and service to our clients with honesty and integrity.I have worked for major Life Assurance Companies and a 2 National Independent Financial Advisory firm in both an advisory and managerial capacity. I was instrumental for Jelf Financial Planning achieving Chartered Status under the Personal Finance Society and as accredited providers for CPD via the Law Society. I wrote a question and answer column for 3 years in the Western Daily Press I obtained the Associateship of the Chartered Insurance Institute in 1984 and the Fellowship level of the Personal Finance Society in 2007, including the Pension G60 qualification, being a Pension Transfer Specialist and am a Chartered Financial Planner.How I approach my role is to fully understand the client(s) I advise and to use my knowledge and experience to guide and work with them over the long term. I have a simple view if I were them would I do what I am recommending.