Charles Barbour Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia

• Develop and execute high-level, multi-platform co-branded campaigns for Fortune 500 companies across TV, digital and social. Clients include Sony Pictures, Mattel, Kraft, LEGO, Paramount Pictures, Pilot Pen.
• Pitch and sell in concepts to clients; lead creative teams from the development through execution phase; budgets range from $5k to $215k.
• Directed and interviewed A-list talent on movie studios’ promotional shoots.
• Developed three evergreen ideas (CN Dogs, SNAAACKS!, Raa Raa Remix); sold to multiple clients; efficiencies saved CN ~$150k in production costs.
• Created first Cartoon Network spot that featured Cartoons directly interacting with a client’s product: the lack of opposable thumbs would not keep the Nintendo Switch out of the We Bare Bears’ paws (highlighted in.

Atlanta, Georgia, United States

• Develop (ideation/brainstorm leading), write, and produce assigned on-air and/or digital promotions/programs to and for the network brands and brands’ advertisers.
• Supervise internal and external designers, editors, creative agencies and developers, streamline processes, manuals and protocols for on-air, digital sponsored promotions group.
• Manage other managers, such as Lead Producers, Project Managers, Commercial Directors, and external Creative Directors at live shoots, junkets, editing sessions, etc. (in all facets of production throughout the.
• Maintain FRIDGE, an archive that includes: notes from brainstorms, RFP write-ups, competitive creative and ideas.

Atlanta, Georgia, United States

• Produced custom digital content for Cartoon Network and Adult Swim clients.
• Managed teams of technology experts, designers, artists, producers & editors in the creation of multi-platform, 360-degree promotions for Cartoon Network and Adult Swim.
• Wrote and produced On-Air custom spots; clients included LEGO, Hasbro, McDonald’s, Nintendo, Sony, DreamWorks, etc.; constructed pitch for RFPs, clients included: Kids Foot Locker, Nintendo, Hasbro, DreamWorks, etc.
• Managed Cartoon Network and [adult swim] Sponsor Shop; produced 84 sponsorship executions in 2012.
• Provided team with research and competitive review of promotions, sponsorships and trends.
• Recorded all creative ideas generated by team as lead archivist

Atlanta, Georgia, United States

• Managed sponsorships and custom promotions; clients include LEGO, Mattel, Hasbro, Burger King and Kids Foot Locker.
• Executed the only multi-platform promotion with a POS give-away.
• Assisted Director with high-priority pod takeover format; managed sponsorship execution.
• Managed a cross-functional team responsible for weekly execution of CN franchise sponsorships consisting of: 1 Writer-Producer, 1 Coordinator, and 1 Editor.
• Managed relationships between Ad Sales, Linear, Digital, Network Operations, Legal, Standards & Practice, agencies, and advertisers to secure approval for air.
• Presented competitive research to Turner’s Kids and Adult Marketing Group – one of the first and only assistants to present to this audience.