Develop and execute high-level, multi-platform co-branded campaigns for Fortune 500 companies across TV, digital and social. Clients include Sony Pictures, Mattel, Kraft, LEGO, Paramount Pictures, Pilot Pen, McDonald’s, Subway and Hasbro.● Pitch and sell in concepts to clients; lead creative teams from the development through execution phase; budgets range from $5k to $215k.● Directed and interviewed A-list talent on movie studios’ promotional shoots. ● Developed three evergreen ideas (CN Dogs, SNAAACKS!, Raa Raa Remix); sold to multiple clients; efficiencies saved CN ~$150k in production costs.● Created first Cartoon Network spot that featured Cartoons directly interacting with a client’s product: the lack of opposable thumbs would not keep the Nintendo Switch out of the We Bare Bears’ paws (highlighted in Promax Daily Brief).

Develop (ideation/brainstorm leading), write, and produce assigned on-air and/or digital promotions/programs to and for the network brands and brands’ advertisers.● Supervise internal and external designers, editors, creative agencies and developers, streamline processes, manuals and protocols for on-air, digital sponsored promotions group.● Manage other managers, such as Lead Producers, Project Managers, Commercial Directors, and external Creative Directors at live shoots, junkets, editing sessions, etc. (in all facets of production throughout the production process).● Maintain FRIDGE, an archive that includes: notes from brainstorms, RFP write-ups, competitive creative and ideas.

Produced custom digital content for Cartoon Network and Adult Swim clients.● Managed teams of technology experts, designers, artists, producers & editors in the creation of multi-platform, 360-degree promotions for Cartoon Network and Adult Swim.● Wrote and produced On-Air custom spots; clients included LEGO, Hasbro, McDonald’s, Nintendo, Sony, DreamWorks, etc.; constructed pitch for RFPs, clients included: Kids Foot Locker, Nintendo, Hasbro, DreamWorks, etc.● Managed Cartoon Network and [adult swim] Sponsor Shop; produced 84 sponsorship executions in 2012.● Provided team with research and competitive review of promotions, sponsorships and trends.● Recorded all creative ideas generated by team as lead archivist● Produced five sizzles for Ad Trade & Marketing in 2012, two in 2013.● Created LOOP’D concept (predated Vine) that received $25k for digital production and $30k for linear production; concept loops and alters clients’ videos to engage users with their brand in a repetitive and effective manner, maximixing client dollars; sold the concept to multiple partners (DreamWorks Pictures, Sony Pictures and WB).● Participated in Michael Ouweleen’s Circle Mentoring group

Managed sponsorships and custom promotions; clients include LEGO, Mattel, Hasbro, Burger King and Kids Foot Locker.● Executed the only multi-platform promotion with a POS give-away.● Assisted Director with high-priority pod takeover format; managed sponsorship execution.● Managed a cross-functional team responsible for weekly execution of CN franchise sponsorships consisting of: 1 Writer-Producer, 1 Coordinator, and 1 Editor.• Managed relationships between Ad Sales, Linear, Digital, Network Operations, Legal, Standards & Practice, agencies, and advertisers to secure approval for air.● Presented competitive research to Turner’s Kids and Adult Marketing Group – one of the first and only assistants to present to this audience.● Catalogued and maintained results of past linear & digital promotions; coordinate awards submission/entry process; archived past promotions on Turner’s server.