Responsible for sales teams in UK & USA, supporting account management teams to help their clients make the most of software development tools, build their software organisations and support business transformation. Providing tooling, SaaS, consultancy services and resource to support businesses maximise their effectiveness and focus their efforts on improving business effectiveness.Design & execution of sales strategies and plans across a range of sales specialisms and GTM approaches.Coaching & training, collaborating & engaging with subject matter & technical experts to support sales activities.Maximising team members & customer satisfaction through quantitative and quantitative feedback.

Sales Director at Checkatrade, founding, building and leading our National Accounts from a standing start to a continually expanding multi team channel spanning numerous functions within our Enterprise business. Design and execution of sales budgets, targets, strategies and plans across both sales roles to maximise sales effectiveness and conversion. Coaching, training and leading sales leaders and account managers to deliver excellent sales results and customer experience, maximising ROI and value for our customers to retain and grow spend. Leading service and back office management to ensure delivery of outstanding support and service.

Sales Director for two media businesses within the Beta Firinn group.Led all aspects of sales for a disruptive media startup.Strategic design, launch and implementation of the sales and marketing function.Data strategy, segmentation & conversion tracking.Product positioning and sales method formulation.Role modelled sales approaches to prove effectiveness and marketplace salience.Training & coaching of sales approach.KPI & sales funnel design and management.

Led the sales team to achieve and exceed targets of £1.8m annualised revenue across Berkshire, Hants & Surrey.Drove the acquisition, retention and growth of clients, from SME to mid-market levels budgets, maximising on broadcast & digital radio, programmatic and creative digital portfolio solutions.Achievement of weekly and monthly activity metrics, KPIs and portfolio revenue achievement.Induction and ongoing coaching and training of Account Managers, in-field, phone and virtually.Led Creative Account Manager to collaborate with AMs to provide bespoke creative solutions for clients.Ongoing responsibility for and leadership of Reading site.

Full responsibility and accountability for Global's Reading Broadcast Centre (total headcount 130), transmitting across Berkshire, Hants, Oxfordshire, Bucks & Surrey.Predominantly a commercial role leading the sales teams across the territories to achieve & exceed targets of £2.5m annualised budget. Coaching and training teams to provide broadcast & digital radio, plus a wide range of programmatic and creative digital marketing solutions (via DSP and DMP).Oversaw the content, creative and media planning team, providing strategic direction on the design of airtime & digital campaigns and solutions.Leadership and management of all functions within the Broadcast Centre. Partnered with programming, broadcasting, marketing, finance, I.T. credit and ad scheduling teams.P&L responsibility, including budgeting and cost line accountability for Broadcast Centre.Driving the Global culture both externally and internally, and promoting the power of Global's brands (Heart, Capital, Classic, Smooth, LBC, Radio X, Capital Xtra, Gold) with key clients, agencies and brands.

Successfully led a large sales force (7-8 teams totalling 60-70 heads), providing direction, inspiration and support to sales managers empowering their teams to achieve stretching revenue targets.Conducted analysis to improve productivity through activity and pipeline management, and sales execution, ensuring KPIs and targets were achieved.Developed sales effectiveness and capability through innovating the sales approach and deploying a structured, measurable training and coaching programme.Regularly presented product launches, sales updates and training programmes to groups of 100+, as well as at board and 121 level.Designed and launched specialist digital sales channel from zero to £5m annualised revenue, exploiting high value and niche programmatic and bespoke digital opportunities. Drove capability and knowledge of RTB platforms and DMPs. Re-engineered and project managed national face to face (F2F) sales method including design of sales method and training programmes and materials – from inception through to national execution.Devised and rolled out an improved sales strategy for new business acquisition involving collaboration with Marketing and Training departments. Designed and delivered new programme resulting in the improvement of new business acquisition and conversion rates.Adapted the sales approach which drove Yell’s business transformation from a legacy print publisher to 100% online martech media revenues through multiproduct digital solutions via a consultative structured sales approach. Consistently forecasted and delivered on a £40m annualised revenue target.Accurately managed the budget and controlled discretionary cost, allocating resources accordingly, to ensure business profitability.Collaborated with key stakeholders exploiting cross-functional partnership opportunities resulting in improved efficiencies and revenues.Maximised the customer experience through a focused contact model and ensuring 100% adoption of CRM system.

Led a number of sales operations (c.4 teams totalling 35-40 heads) to sell Yell's portfolio of media solutions, whilst capitalising on the emergence of digital media in the London marketplace.Launched sales specialisms maximising on market opportunities and transforming poorly performing teams and areas to best in class performers.Led the design and deployment of re-organisation of sales region of 150+ people to facilitate improved execution of sales plans.Transformed business approach to the organisation of sales campaigns, resulting in enhanced sales efficiency, improved customer satisfaction, and significantly better financial results – approach, subsequently adopted as a national programme.Reviewed existing sales processes, created and implemented a revised organisational approach, which provided the blueprint for companywide adoption of an improved efficiency of sales.National Yell Gold Award for Inspirational Leadership, awarded by CEO.

3 years of leading a sales team to success resulted in promotion to leading a team of senior sales professionals across the NW for 3 highly successful years, which resulted in relocation and promotion.

Joined Yell as Field Sales Representative, and following sales success I was promoted to Account Executive, selling a portfolio of media solutions to higher spending customers. Success resulted in promotion to sales management.

Selling financial products to new and existing banking customers

Selling life assurance, investments and pensions to new and existing clients.