Charles Bennett Email & Phone Number

Spring City, Pa, Us

Chicago, Illinois, Us

- Create & manage digital marketing campaigns that align with overall financial targets and increases LTV of Customers. - Set and measure SMART KPI's for SEO campaigns.- Conduct SEO audits to improve SERP performance.- Use keyword research to forecast organic traffic.- Use heatmapping to improve click through rate for landing pages.- Lead marketing teams through high-growth and acquisition phases.- Collaborate with the sales team on product Marketing strategies that extend beyond SEO marketing.- Define, maintain and support company standards for Google Analytics, Tagging and Reporting services.

Collegeville, Pa, Us

- Managed website content marketing- Ensured overall functionality of websites- Ensured brands have the content, visibility, and discoverability across the digital aisle- Created a knowledge center to become industry thought leader- Increased eCommerce revenue through organic marketing channels- Boosted customer engagement through a website self service portal- Created web design enhancements that boosted customer acquisition and user engagement- Ran A/B experiments on landing pages to improve CTR- Used keyword research to find new audiences- Created user personas for content marketing campaigns

Collegeville, Pa, Us

- Led a team of SEO specialists through ongoing digital marketing campaigns- Used conversion rate optimization to increase leads coming in through organic channels- Identified additional keywords to create new product categories to promote product lines- Improved off-page and technical SEO aspects of 3 Paragon properties to improve site speed and user experience

Blue Bell, Pa, Us

- Managed my clients technical SEO needs- Wrote schema for improve the click through rate of landing pages for products- Generated reports for clients on SEO & website performance- Improved site speed through the manipulation of CSS & JavaScript files- Implemented the use of a CDN for clients to improve page load performance- Successfully managed site migrations include URL rewrites and 301 redirects

New York, Ny, Us

- Wrote compelling SEO content to promote products on Fanatics.com and Fanatics partner sites.- Managed SEO content as team rankings, playoffs, and important games took place or player news broke. These moments required quick changes in SEO strategy to capture traffic and sales.- Created shareable articles and evergreen blog posts to use in link building campaigns and boost user engagement.