Bobby Smart Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

London, England Metropolitan Area

• Developed and implemented account strategy and tactics to drive better engagement with customer which has seen GMI move from being viewed as purely tactical to more of a strategic partner.• Worked with cross functional team to drive thought leadership on categories within the customer, leading to increased engagement and the development and implementation of share winning plans.• Effectively communicated customer strategy internally, helping to mitigate potential conflict or misunderstanding and develop and implement plans agreed both internally and externally to facilitate a triple win.

London, England Metropolitan Area

• Reset and improve the relationship between Tesco & Danone Dairy• Lead the team to develop a plan that met Danone’s key objectives whilst balancing the challenges presented by misalignment with the customer’s strategy.• Establishing and liaising with key contacts within both Tesco and DunnHumby to land in store activation in a key period.• Through negotiation delivering an annual plan that achieved growth across key metrics.

• Lead cross functional team to develop relationships with wider teams and functions within the customer, allowing for greater customer intimacy and a better level of understanding.• Working through a challenging early relationship to land a plan that delivered profit growth in Yr1, whilst working to improve and develop a relationship that saw us take grocery leadership for the category in Asda for the first time in many years.

• Working with C-Suite Executives across Europe & The Middle East from multiple sectors (FMCG, Retail, Oil & Gas, Pharma) to positively impact the profit of their businesses • Taking the time to truly understand businesses & optimising people, processes & culture through consulting• Advising, planning, preparing, and executing commercial negotiations• Driving sustainable change and increased ROI through building negotiation capability

Guildford, England, United Kingdom

• Lead project to move key customer to an agency model – A first for Philips Consumer Lifestyle globally• Implemented new commercial policy, including new terms negotiations which will significantly reduce product migration to other markets.

Burton Upon Trent, England, United Kingdom

• Significantly reduced overdue debt and negotiated new payment terms more favourable to MCBC.• Development and execution of an Export strategy to regain control of a key brand within the market whilst also driving value over volume to exceed plan. This involved working across trading channels (export, domestic wholesale and retail) ensuring we are all working to deliver the same objective resulting in a significant profit increase.