Charles Branch Email and Phone Number

-Oversee Texas Football's marketing and fan communication programs including development and execution of season ticket renewal campaign, new season ticket sales strategy, and individual ticket sales programs.-Development, project management and oversight of Texas Football's pregame and postgame entertainment initiatives including Bevo Blvd. and Smokey's Midway. These two areas brought in over $2 million in revenue from sponsorship, concessions, and merchandise sales in 2019.-Managed the development and execution of Longhorn City Limits gameday concert series at Texas Football including booking 25+ artists such as Ludacris, Black Pumas, Midland, Gin Blossoms, The Revolution, and more. -Project manager of the My Texas Tailgate on May 1, 2020 featuring over 450+ pieces of engaging content resulting in over 66 million impression across major social platforms.-Implement retail marketing strategy and communication for UT's Trademark Licensing program. Since February 2020, new marketing efforts have resulted in an additional $150K in direct Team Shop sales. -Collaborate with Collegiate Licensing Company (CLC), Fanatics, Nike and other licensees on product development, long-term brand management, and creation of specialty programs such as the College Vault vintage program in October 2020.-Supervise Marketing full-time and part-time staff

-Manage, plan, and execute in-game entertainment elements for Texas Athletics events -Manage and book talent including national halftime acts, featured musical artists, DJs, and emcees -Collaborate, develop, and implement annual sport-specific marketing initiatives for Texas Athletics' varsity sports-Manage, grow revenue, and increase brand awareness for the University of Texas Mascot Program including content creation for social media accounts over 34,000 followers-Collaborate with IMG College/Longhorn Sports Marketing to implement and execute sponsor activation and satisfy clients' expectations

• Manage and evaluate two full-time employees, share supervision of 15+ student assistants, and delegate responsibilities accordingly• Develop and coordinate sport-specific and postseason marketing plans; communicate and maintain relationships with stakeholders• Manage game day operations including the fulfillment of sponsor and marketing promotional activation• Develop programming and coordinate logistics for UT Athletics special events • Develop and edit content for UT Athletics digital platforms (e-newsletter and web content)• Monitor metrics for e-newsletters and social media • Manage and grow department Twitter account; increased followers from 1,000 to 5,400 in 13 months• Assist with implementation of department strategic plan • Oversee and manage UT Athletics student loyalty rewards program for UT students • Maintain and manage promotional budget

• Responsible for creating Freshman Orientation sessions featuring programming from coaches, student-athletes, and administrators to educate and engage incoming freshmen• Developed the Student Orange Bloods student e-newsletter as a platform to market to UT students• Implemented the student text messaging platform to send UT Athletics mobile updates to UT students • Oversaw the transition from the Texas Basketball Rally Committee to Texas Athletics Council (TAC), a registered student organization serving as the official student liaison group of UT Athletics

• Hired, managed, and evaluated a 15-20 person student assistant program• Transitioned the Longhorn Scoreboard print publication into an e-newsletter with over 90,000 subscribers• Served as an athletics representative to the student body which included campus events, communicating with student organizations, and on-campus marketing content • Planned and implemented the first women’s basketball game supporting breast cancer awareness culminating with a season-record attendance of 7,561• Managed the Bevo Buddies program providing vouchers for local 501(c)3 and Title I schools and organizations