As the VP, Director of User Experience at WildType Health, I played a critical role in shaping digital strategies and user experience for Merck Oncology healthcare campaigns. WildType Health is a pioneering agency dedicated to improving healthcare communication through innovative digital solutions.• Team Leadership: Built and mentored a team of 7 UX designers in both Agile and traditional agency environments, fostering a culture of creativity and collaboration.• Client Collaboration: Acted as the UX lead on Agile Digital Teams for Merck Oncology, interfacing daily with client teams to ensure alignment and quality in deliverables.• Digital Product Strategy: Forecasted, planned, and executed digital marketing initiatives, leading to a 20% increase in net click-through rates.• Presentation and Compliance: Presented over 500 digital products to med/legal boards to expedite approvals and ensure adherence to brand standards and legal regulations.• Best Practices Enforcement: Enforced brand standards in digital products including websites, social media content, emails, and videos, ensuring consistency and compliance.• Vendor Partnerships: Worked closely with third-party vendors to maintain high standards of UX practice and compliance with med/legal guidelines.• Agile Methodologies: Refined Agile methodologies and educated clients on UX best practices, enhancing overall project outcomes.

As a UX Manager at CapTech Ventures, Inc., a leading consulting firm specializing in technology and innovation, I directed user experience initiatives to enhance digital products for a diverse range of clients. My role involved a dynamic mix of strategic thinking, user research, and design execution.• Developed comprehensive UX strategies and digital roadmaps that were instrumental in guiding client projects and improving adoption rates.• Conducted extensive user research and usability testing to gather qualitative and quantitative insights, validating user requirements and enhancing product usability.• Created user journeys, wireframes, task flows, and interactive prototypes tailored for various transactional applications and websites, leveraging findings from user research and third-party data.• Led impactful client discovery sessions and requirements-gathering workshops, fostering collaborative environments for exploring user needs, requirements and project goals.• Performed competitive analyses and developed strategic digital roadmaps that included actionable next steps for both short- and long-term objectives.• Designed information architecture, content strategies, and site maps to optimize navigation and user engagement.• Engaged in quantitative analyses through segmented online surveys to gain deeper user insights.• Collaborated with prominent clients including SEPTA, Janney Montgomery Scott, Bank of America, NYC MTA, Ronald McDonald House, the Shepherd Center, PGW, Hilton, and NY WCB, delivering tailored solutions that met their unique project requirements and improved usability.

At UXCB9, a Philadelphia-based consulting firm specializing in user experience design, I served as a Senior UX Consultant. My primary focus was on enhancing usability for digital platforms used by various agencies and non-profits.• Conducted in-depth usability testing and heuristic evaluations to improve user experience across diverse projects.• Developed comprehensive information architecture and taxonomy to facilitate better navigation and content accessibility.• Collaborated closely with cross-functional teams to ensure alignment on UX strategies and digital solutions.• Led client-facing sessions to capture requirements and user feedback, ensuring that designs met user needs effectively.• Provided expert consultation on interaction design and usability best practices, aiding clients in shaping their digital services.

• Leader of cross-functional teams including UX, tech, copy and creative resources across multiple projects for mobile and desktop• Conducted user research, conducted surveys, field studies, usability tests, and in-depth 1:1 user interviews to discover user needs and pain points.• UX team leader for long-term projects including client discovery sessions, requirements-gathering, stakeholder interviews, pre-and post-launch usability testing for healthcare, technology, hospitality, B2B and financial clients• UX team leader developing user interface specs and requirements, wireframes, task flows and interactive prototypes for a variety of functional, transactional and content-driven apps, interactive visual aids and web sites• Clients: Wyndham Hotels, United Healthcare, Lenovo, Otsuka, Bayer, BMS, Panasonic B2B, and AstraZeneca.

As a Senior Information Architect at Fry, a company known for its focus on innovative digital solutions, I led the User Experience (UX) architecture and analysis for prominent e-commerce platforms.• Led the redesign of Godiva.com, resulting in a 34% increase in conversion rates, and conducted extensive usability testing to enhance user interaction on BareNecessities.com.• Engaged in contextual inquiries and one-on-one interviews to document user behaviors and requirements, ensuring that design decisions were informed by real user data.• Conducted usability testing across various e-commerce platforms, leading client discovery sessions and requirements-gathering meetings to align project goals with user needs.• Developed comprehensive user interface specifications, wireframes, task flows, and interactive prototypes for multiple e-commerce and content-driven sites, greatly enhancing user engagement and site functionality.• Conducted competitive and heuristic analyses for e-commerce clients, providing strategic insights to elevate clients' online presence and usability.• Served key clients including Godiva Chocolatier, Saks 5th Avenue, Canon Digital Learning Center, The Children’s Place, and Bare Necessities.

· Led design sessions and in-depth interviews with clients to develop information architecture, work-flows and usage preferences for intranets, sites, sales portals and reporting systems. · Led feedback and usability sessions with users, prototyping and conducted card sorting exercises. · Established and promoted design guidelines, best practices and standards. · Mentored management, creative and technical staff in UX concepts. · Clients: Wilmington Trust, Endo, AstraZeneca.

• UX lead interaction designer, and information architect for industries including pharmaceutical, financial, consumer package goods, chemicals and wholesale foods.• UX lead user researcher, performing focus groups, surveys, usability testing, in-depth 1:1 interviews• Responsibilities included presentation and application of best practices and thought leadership, development of internal processes, business development, responding to RFIs and RFPs.

• User experience design director for high-net-worth, asset management web sites and browser-based reporting applications for private banking and option trading clients• Creative director and staff mentor in creative and client relation areas• Lead branding and discovery workshops with clients and focus groups• Designed and executed HTML prototypes• Moderated usability tests and developed interface specification documentation• Developed internal methodology and processes

Design Director for a small team of designers creating interfaces for tablet and browser based pharmaceutical sales and training tools.

Art director at a small publishing company, producing an array of children's games and books as well as catalogs and digests.