Phone service to callers from Fortune 500 companies

IT marketing professional seeks to reconnect into trade press or corporate marketing, learning sales through service to complement marketing skills

Worked directly with the Engineering Team to comprehend complex product testing and performance test results for the creation of comprehensive reports. Served as key contact with clients for product quality assurance, and collaborated closely with client teams for the identification and execution of objectives for marketing collateral. Fabricated and edited complextechnical reports regarding performance metrics of innovative networking products for the utilization of corporate networks. Successfully achieved $2M of annual sales through the company and effectively led editorial operations by cutting three positions to one and reducing editorials costs by 42% in the first year. Procured additional revenue from clients of 20% to 50% of original contract cost through various up-selling of ancillary products and services on initial sales. Substantially optimized the impact of product performance test data on potential buyers by evaluating marketing messages and offering suggestions. Increased client satisfaction to 98% handling major clients such as Microsoft, Nortel

Guided daily operations of non-profit 401-3C scholastic rowing team (60 to 100 students) to provide student athletes with equipment, racing venue and support structure to compete in Florida Scholastic Rowing Assoc. events. Managed relationships with coaches, parents and athletes and set team code of conduct.

Directed a staff of 10 features personnel to research, write, and produce weekly product guides, trend/issue stories, andop/ed pieces for the national audience of Information Technology decision makers. Rewrote and edited news stories andheadlines with the help of the editorial management team. Ensured the protection of the publication's brand and qualitystandards, and set new directions. Garnered the publication's first Business Press Association Jesse H. Neale Certificate of Merit Award for outstanding business journalism in 1997 titled "Internet Health Report." Successfully introduced the publication's first-ever Reader Advisory Board in collaboration with readers for the contribution of ideas and inputs; resourcefully handled a budget of $250K for freelancers and product testing. Proficiently employed policies and procedures which led to publication's highest gains in reader usefulness; handled the publication's stable of freelancers and developed new standards for product quality and processes. Rebuilt and instituted new processes in streamlining interaction within the publication. Consistently met deadlines and exceeded expectations for the management of publication's Features section.

Demonstrated outstanding performance as reporter for weekly trade newspaper (circ. 95,000) covering developments in computer networking and the Internet; repeatedly broke news and landed Page 1 stories; and handled major vendors, such as IBM, Microsoft, and Apple.