I lead sales and marketing efforts at InfiniteRule Security through a strategic mix of leadership, creative innovation, and operational management. I manage our digital platforms, including Amazon, Walmart, eBay, and our website, where my revamped Amazon marketing campaigns resulted in a 48% year-over-year increase from January to September 2024.I launched our outbound sales team using Salesforce as the CRM, which has driven a 250% increase in distribution orders in 2024. Additionally, I rebuilt our Google PPC campaigns with hyper-specific targeting, significantly improving return on ad spend (ROAS) and maximizing marketing efficiency.My creative contributions include designing visual assets like infographics, website imagery, catalogs, and A+ content to support both internal teams and stakeholders. One of my major projects involved designing our tradeshow booth, where I led the design and construction of custom display stands to hold over 70 product-specific applications within a 10x10 booth space. I not only developed the initial concepts but also provided detailed documentation for fabrication and construction, ensuring seamless execution. I also managed the production of accompanying graphics, including backdrops, table covers, and flyers.In addition to creative and strategic marketing tasks, I oversee B2B logistics, managing stock orders, product matrix updates, and new product launches. I also support stakeholders by providing detailed data analysis using Google Sheets, helping guide informed decisions based on robust metrics and performance insights.

As a Senior Client Success Manager and Digital Strategist, my primary responsibility is to ensure the success and satisfaction of our clients by providing them with expert guidance and strategic planning for their digital marketing initiatives.In my role, I manage a portfolio of clients and work closely with them to understand their business needs and goals. I develop customized digital marketing strategies that help our clients achieve their objectives and grow their businesses.My focus is on building strong client relationships by being a trusted advisor and partner. I collaborate with cross-functional teams, including sales, marketing, and product, to ensure that we are delivering on our promises and meeting our clients' expectations.As a Digital Strategist, I stay up-to-date with industry trends and advancements in technology. This allows me to make data-driven recommendations and identify new opportunities to help our clients stay ahead of the curve and achieve their goals.I also monitor and analyze client data to identify trends and areas for improvement. This helps me make informed decisions about optimizing our clients' digital marketing strategies and campaigns.Notables:- Redesigned Fullmoon Logo- Introduced “FMDM” Alias- Pitched and lead Asana Rollout- Produced Client Onboarding Procedures and Template- Pitched, Facilitated, & Delegated Company Handbook Project- Collaboratively Pitched and Launched Videography Program along side Wes Musgrove, who now leads it- Successfully launched outside multi-brand collaboration campaigns for clients- Active resource for graphics, design, data, strategy, & e-commerce consulting for owned clients PLUS CSM

As the Power Equipment E-commerce Director, my primary responsibility is to lead the development and execution of our company's online sales strategy for power equipment products. I manage a team of e-commerce professionals and collaborate with cross-functional teams to drive revenue growth through digital channels.In this role, I am tasked with developing and implementing a comprehensive e-commerce strategy to increase sales and market share for power equipment products. I work closely with product management and marketing teams to develop and execute online marketing campaigns that increase visibility and drive sales.Analyzing sales data, user behavior, and market trends is a key aspect of my role. By doing so, I can optimize the online customer experience and increase conversion rates. I lead the team responsible for managing the company's online sales channels, including our website, marketplace platforms, and third-party e-commerce partnerships.Developing and maintaining relationships with key vendors, manufacturers, and service providers is also part of my responsibilities to ensure product availability, pricing, and customer support. I manage e-commerce budgets, track performance metrics, and report results to senior leadership.As an e-commerce professional, staying up-to-date with industry trends and advancements in e-commerce technology is critical. I constantly seek out opportunities for innovation and improvement to ensure our company remains competitive in the marketplace.

Responsible for overseeing the development, launch, and ongoing performance of our automotive product portfolio on our e-commerce platforms. Lead the onboarding of over 300 brands and revised the UX/UI, SEO, and Fitments selection in collaboration with other departments.Sites: leonardaccessoriesPlatforms: Big CommerceTools: Adobe, Microsoft Office, Google, Semrush, Jira Key responsibilities:Develop and execute a product strategy that aligns with the company's goals and meets the needs of our customers. Work closely with cross-functional teams including design, engineering, and marketing to ensure that the product meets customer needs and business goals. Identify and prioritize new automotive product opportunities based on customer needs, revenue potential, and business goals. Conduct market research to stay up-to-date on industry trends, competitive landscape, and emerging technologies in the automotive aftermarket. Collaborate with the development team to ensure that automotive product features are developed and launched on schedule, meet quality standards, and align with the product roadmap. Work with the marketing team to develop go-to-market strategies, pricing strategies, and promotions to drive automotive product sales. Use data analytics and user research to monitor automotive product performance, identify issues, and make data-driven decisions to improve the product portfolio. Manage the automotive product lifecycle from ideation to retirement, including product updates, enhancements, and end-of-life planning.

Responsible for overseeing the development, launch, and ongoing performance of our automotive product portfolio on our e-commerce platforms.Sites: Realtruck, Runningboardwarehouse, Tonneaucoversworld, BumperCommander, Havoc OffroadPlatforms: Netsol, Magento, Akeneo, Netsuite, ProprietaryTools: Adobe, Microsoft Office, Google, Semrush, Jira Key responsibilities:Develop and execute a product strategy that aligns with the company's goals and meets the needs of our customers. Work closely with cross-functional teams including design, engineering, and marketing to ensure that the product meets customer needs and business goals. Identify and prioritize new automotive product opportunities based on customer needs, revenue potential, and business goals. Conduct market research to stay up-to-date on industry trends, competitive landscape, and emerging technologies in the automotive aftermarket. Collaborate with the development team to ensure that automotive product features are developed and launched on schedule, meet quality standards, and align with the product roadmap. Work with the marketing team to develop go-to-market strategies, pricing strategies, and promotions to drive automotive product sales. Use data analytics and user research to monitor automotive product performance, identify issues, and make data-driven decisions to improve the product portfolio. Manage the automotive product lifecycle from ideation to retirement, including product updates, enhancements, and end-of-life planning.

Responsible for overseeing the development, launch, and ongoing performance of our automotive product portfolio on our e-commerce platforms.Sites: Runningboardwarehouse, Tonneaucoversworld, BumperCommander, Havoc OffroadPlatforms: Netsol, Magento, Akeneo, Netsuite, ProprietaryTools: Adobe, Microsoft Office, Google, Semrush,Jira Key responsibilities:Develop and execute a product strategy that aligns with the company's goals and meets the needs of our customers. Work closely with cross-functional teams including design, engineering, and marketing to ensure that the product meets customer needs and business goals. Identify and prioritize new automotive product opportunities based on customer needs, revenue potential, and business goals. Conduct market research to stay up-to-date on industry trends, competitive landscape, and emerging technologies in the automotive aftermarket. Collaborate with the development team to ensure that automotive product features are developed and launched on schedule, meet quality standards, and align with the product roadmap. Work with the marketing team to develop go-to-market strategies, pricing strategies, and promotions to drive automotive product sales. Use data analytics and user research to monitor automotive product performance, identify issues, and make data-driven decisions to improve the product portfolio. Manage the automotive product lifecycle from ideation to retirement, including product updates, enhancements, and end-of-life planning.