Marketing Director
Current1. Online partnerships2. Affiliate marketing3. Closely partner with the Analytics team to evaluate incremental value brought to our company by partners and affiliates, providing the insight needed for negotiating ROI-positive deal terms4. Cooperate closely with the Partner on identifying partnership opportunities, exchange ideas and best practice, explore joint deals with third parties where appropriate5. Always keep broader company strategic and tactical goals in mind when striking and developing partnerships, looking for opportunities to add extra value (e.g., amplifying brand or seasonal campaigns). Stay closely aligned with the rest of the in-country China marketing team and the broader GEM team to stay abreast of evolving strategic objectives and campaigns6. Understand and leverage online partnerships and affiliate marketing best practice across the Global Expansion region (esp. Russia, Brazil) as well as across other business units (Europe, North America), apply it to China as appropriate
