Charles Damerell Email & Phone Number

United Kingdom

London Area, United Kingdom

As VP International at LiveAction, I am uniquely positioned to leverage the expertise and resources of Insight Partners, one of the world’s premier software-focused investment firms. Backed by Insight’s three core pillars—scale, focus, and experience—I am committed to driving the global expansion of LiveAction’s cutting-edge network performance management solutions.With Insight Partners’ vast network and support, I have access to a rich ecosystem of senior tech leaders, global executives, and transformative insights from over 2,000 enterprise technology executives, driving digital transformation in real-time. This partnership amplifies my strategic approach to business growth and provides a unique advantage in navigating the rapidly evolving enterprise technology landscape.My experience at SolarWinds, where I led the transition to ARR and helped navigate a significant cyber breach to secure enterprise opportunities, positions me to effectively capture new markets and capitalize on emerging trends like cloud adoption, zero-trust security, and digital transformation. At LiveAction, I aim to harness this momentum, ensuring our customers benefit from real-time network visibility, superior performance optimization, and enhanced security solutions.Being part of Insight Partners’ portfolio adds a strategic layer of value that enables LiveAction to scale with precision, focus on enterprise customers, and execute on ambitious growth targets. With access to their State of Enterprise Tech insights, I am better equipped to anticipate and respond to the evolving needs of the market, enabling LiveAction to lead in network performance management globally.I am eager to connect with partners, executives, and innovators who share the drive for technological transformation. Together, we can elevate network performance management and achieve new levels of success. Reach out to explore synergies or collaboration opportunities!

As RVP Sales at SolarWinds, I lead our North European Region, focusing on delivering transformative cloud-centric Observability solutions. Our cutting-edge offerings for enterprise and public sector, enhance IT performance whether on-premise or cloud.Achievements:Strategic Sales Planning: Created strategic programs that positioned our region as top international customer and revenue. Grew regional revenues from $9.8 million in 2020 to $54 million by 2024—a 450% increase by shifting from mid-market to Enterprise across Commercial and Public Sector.Leadership and Team Management: Directed my team’s shift to a subscription-first model, achieving a 50% increase in Subscription Annual Recurring Revenue (ARR) within just 12 months.Customer Relationship Management: Implemented sophisticated Security and CRM strategies that maintained high customer retention rates following the Sunburst cyber breach, achieving a 93% retention rate the following year.Market Analysis and Data-Driven: Leveraged market analysis, robust data analytics and a focused GTM strategy to boost net new enterprise logo wins by an average of 40% each year.Operational Efficiency: Orchestrated customer transitions from on-premise licensed solutions to more secure hybrid and cloud-based subscriptions.Sales Management and Revenue Growth: Refined Go-To-Market strategies, enhanced operational discipline, driving significant hyper growth.Skills Applied:Extensive Experience in Enterprise/Corporate and Public Sector MarketsDeep Experience and Relationships with Infrastructure SaaS/Cloud communityLeading Complex, Multi-Product Sales Motions Across Field/Direct, Channel, and Inside Sales Operational EfficiencyLeadership and Team ManagementInfrastructure SaaS/Cloud ProductLarge-scale Sales Management and Channel Experience

London, United Kingdom & Boston, Usa

I spearheaded EMEA sales for Astadia, a leading digital transformation company, amidst a pivotal restructuring and a new funding round. My leadership focused on delivering legacy transformation to the public cloud by leveraging Mainframe and DevOps infrastructures, coupled with expert migration skills and Managed Services. This strategic approach supported businesses in their transition and implementation of cloud technologies, enhancing their operational agility and competitiveness.Key Achievements:Revenue Growth: Drove the EMEA region’s Annual Recurring Revenue (ARR) from $2.5M, first boots on the ground, to $16.0M, marking a 153% increase. This substantial growth positioned Astadia as the premier platform for modernising and transitioning legacy IT to cloud solutions, primarily through partnerships with Microsoft and AWS.Team Leadership and Development: Built and scaled the international sales team from the ground up. Started as the sole producer and developed a robust team of direct and partner professionals, including onshore delivery, systems engineers, enhancing the team's ability to deliver on complex sales and technical requirements.Strategic Partnerships: Led the formation of strategic partnerships within the region. Successfully negotiated and secured alliances with major cloud providers Microsoft, AWS, and Oracle. These partnerships resulted in a 90% expansion to the public cloud market.Collaborative Sales: Worked closely with Microsoft to develop a co-sell ready engagement strategy, accelerating sales cycles and boosting sales performance.Role Impact:Leading sales and also creating a sustainable and strategic framework that facilitated seamless cloud transformations for our clients. Aligning with key industry players and leveraging skills of my talented sales and technical team, I have drove significant market expansion and revenue growth. This led to successful aquitsitions and a final compelling event for the company.

London

Co-founded and led a pioneering sales incubator, achieving up to $15M ARR by assisting North American software companies in their international expansion efforts, particularly into the EMEA region. Specialised in disrupting traditional sales models by introducing a dynamic, risk-reward system that integrated seamlessly with client operations, serving as an extension rather than mere contracted sales.Key Achievements:Market Innovation: Revolutionised the traditional contracting sales model by offering a dynamic risk-reward partnership, drastically reducing large retainer fees and aligning our success metrics directly with client performance.Strategic Sales & Marketing Leadership: Developed and executed a comprehensive sales strategy within the EMEA region. Included smarter pipeline development that accelerated growth, and a synchronised marketing and sales outreach program, culminating in multiple deals exceeding $1M.Business Restructuring and Strategy: Successfully restructured a high-speed bandwidth operator focusing on vital financial markets. Redesigned the go-to-market strategy leveraging the unique low-latency services, boosting client acquisition and sale of the business for $40M.Skills and Expertise:Market Research & Adaptation: Deep understanding of EMEA market dynamics, enabling tailored and effective market entry strategies.Financial and Operational Management: Skilled in financial forecasting and resource management to optimise operations before reaching scale.Cross-Cultural Leadership: Proven leadership in managing and inspiring a diverse remote team across different geographies, ensuring high productivity and alignment with strategic goals.Innovative Problem Solving: Excelled at identifying and resolving complex challenges with innovative solutions.Stakeholder Engagement: Exceptional ability in building and maintaining relationships with key stakeholders, facilitating smooth market entry and expansion.

Prague, Czech Republic

As SVP Global Sales at AVG, based in Prague, I spearheaded a strategic overhaul and expansion of the global sales operations, culminating in a successful IPO and a $1.3B acquisition by Avast. Leveraging deep industry expertise and a robust technical understanding of security software, I directed our transition into successful global sales expansion. Key Achievements:Strategic Leadership: Restructured the global sales function, propelling sales from $70M to $150M at a 21% CAGR. This dynamic growth was instrumental in building towards our successful public offering and subsequent acquisition.Sales and Market Strategy: Enhanced strategic planning and market analysis, which accelerated sales growth by 400% through a revitalized mix of strategic channel partners worldwide including acquiring key VARs to accelerate growth.Operational Excellence: Overhauled critical sales channels in the USA, including a pivotal acquisition and optimised direct sales operations. Elevated our core AV product's B2B market ranking from 7th to 4th in the region, significantly strengthening our market position.Partnership Development: Forged and expanded strategic partnerships and alliances with major industry players like Google and Yahoo, adding $43M in new annual revenues and broadening our global footprint.Cultural Competency: Cultivated a deep understanding of cultural nuances and diversity across global regions, including Asia and South America, enhancing team integration and market penetration.Leadership and Team Development: Inspired and mentored an international sales team, fostering a culture of high performance and collaboration that resonated across global operations.Through strategic foresight, adept relationship-building, and an unwavering commitment to excellence, I consistently drove our global teams and organisational goals forward in the highly competitive security software market.

London, United Kingdom

VP of Sales for a mobile MVNO startup.Hard skills:Sales Strategy DevelopmentSales Forecasting and AnalyticsTechnical Product KnowledgeCustomer Relationship Management (CRM) Regulatory and Compliance Knowledge Budget ManagementSoft SkillsLeadership and Team Management Communication Adaptability and Problem Solving Customer FocusNegotiation Skills: Resilience and Stress Management Visionary Thinking These skills collectively enable me to effectively drive business growth, manage a dynamic team, and contribute strategically to the overall success of the startup. The blend of technical sales knowledge and interpersonal skills ensured that my role was both challenging and critical to the startup's success.

London, United Kingdom

T-Mobile entered the UK market via the acquisition of mobile operator One2One. I was recruited to lead the new UK Business Unit.General Manager | VP Sales, I held strategic role, overseeing operations, driving business growth, and managing a multifunctional team. This role requires a mix of technical expertise, business acumen, and interpersonal skills. Hard SkillsBusiness and Financial AcumenStrategic Planning and ExecutionProduct ManagementMarketing and Sales AlignmentTechnical ProficiencyRegulatory and Compliance AwarenessSoft skillsLeadership and People ManagementCommunication SkillsProblem-solving and Critical ThinkingChange ManagementAdaptabilityInfluential and PersuasiveResilience and Stress Management

Amsterdam Area, Netherlands

INS was a network architecture services provider based in Mountain View, CA. Acquired by the former Lucent in 1999 for $3.7BAs VP of Sales EMEA, I led with a set of highly specialised hard and soft skills. These skills were crucial for my success, in managing a sales team, driving growth, and ensuring the success of the organisation. Hard SkillsGo-To-Market Strategy DevelopmentSales Forecasting and Pipeline ManagementPerformance and Operations ManagementSolution Sales ExpertiseCustomer Engagement and NegotiationRecruitment and Team BuildingSoft skillsLeadership and Team ManagementCommunication and Interpersonal SkillsMentorship and DevelopmentStrategic Thinking and Problem SolvingAdaptability and ResilienceInclusivity and Culture BuildingSelf-Motivation and Initiative

Mba, Business Administration And Management, General

Bachelor Of Science (Bs) In Business And Finance