Charles Daugherty Email & Phone Number

Irving, Texas, Us

Chicago, Illinois, Us

St. Petersburg, Florida, Us

St. Petersburg, Florida, Us

• Work with Data Science team on developing standardized methods for scaling personalization campaigns on major national retail accounts.• Build statistical models and recommender systems; mine data to detect for patterns, opportunities, and insights using a combination of SAS, SQL, and R.• Preform Ad-Hoc analyses to support the Developer and Sales teams for several different production campaigns.

•Responsible for creating guided tastings to educate customers and staff on different typesof craft beers; orchestrate marketing events to forge and maintain relationships withpotential customers to generate company revenue•Maintain several social media accounts as a part of Haymarket's online presence •Beer-tasting and education expert: Certificates of Master of Beer Styles and Evaluationfrom Siebel Institute, Cicerone Certified Beer Server

Memphis, Tennessee, Us

•Managed 40 employees, including 12 direct reports•Co-ordinated with Director of National Accounts to expand network of commercialcustomers resulting in over 100% revenue growth in the department over the following12 months•Identified content necessary for online marketing expansion and managed onlinedevelopment to drive 80% growth in online direct-to-consumer sales •Partnered with CFO to organize billing procedures and respond to customerdelinquencies to drive 50% improvement in receivables within 3 months •Created direct marketing campaigns in regional markets that resulted in a 20%improvement in new customer acquisition rates

Memphis, Tennessee, Us

•Responsible for procuring and maintaining capital and physical requirements for 6 facilities over 5 states, exceeding $1M annually in spend•Managed team of 15 sales managers and technicians; monitored each facility’s performance, tracked key performance indicators and metrics•Oversaw expansion of direct-to-customer sales and services offices from 2 to 6 •Renegotiated shipping rates with vendors to drive over 30% in annual cost reduction •Implemented strategic sourcing strategy to switch to alternate suppliers and renegotiatecontracts with existing suppliers, resulting in over $100K in annual savings•Identified and executed contract manufacturing strategy for a strategic part, driving 92%cost reduction while reducing lead time from 7-10 days to 1 day and increasing sales

Master Of Science (M.S.), Marketing Analysis With Distinction

Bachelor'S Degree, Political Science And History

Education record