Charles Hendricks Email & Phone Number

California, United States

El Cajon, Ca, Us

South San Francisco, California, Us

Responsible for development of strategic, multi-channel integrated marketing plans and programs for Twist’s NGS Portfolio and Applications for the Oncology and Agrigenomics Market Segments , leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of marketing tactical programs. Work and align with Twist NGS, Synthetic Biology, and Biopharma Product Management, Field Marketing, Commercial Leaders, and Key Stakeholders.

Sant Cugat Del Vallès, Barcelona, Es

Developed and managed global product lifecycle for Procleix NAT Solutions. Developed the business case to support NPIs. Defined project scope, deliverables, timelines, customer/marketing requirements. Worked with global and regional commercial, marketing, product and project management teams to execute and deliver on the overall Grifols Diagnostics Solutions product portfolio.

Business Development and Marketing Consultant - Provided Services and Consultation on Strategy, Tactics, and Execution: Marketing Programs, Brand Management, Product Management, Business Development, Sales Operations for small and large businesses. Biotech Focus.

San Diego, California, Us

Developed and managed global multi-channel commercial plans for targeted customer acquisition. Own the global commercial playbook, sales/marketing tools, presentations, financial models, KPIs, and Dashboards. Provide budget guidance and oversight for outsourced marketing creative content. Manage Marketing Channels (Digital, Sales Collateral, Ads, Promotional Materials, Tradeshow Management, Staging and Tactical Execution). Manage the commercial sales funnel.▪ Created and executed on the 2016 and 2017 commercial launch plans to achieve AOP. ▪ Led the commercial launch 2017 new product introduction of the Saphyr platform. ▪ Introduced digital marketing and integration to the company’s marketing portfolio and CRM. ▪ Developed War Room Funnel Management Program

San Diego, California, Us

Developed and Managed all product marketing and long-term portfolio plan development for Organovo’s tissue and therapeutic product lines. Create support materials (internal and customer-facing) for products and set product specifications in collaboration with related departments. Develop and implement worldwide strategic plans for the product application to maximize adoption in the marketplace. Successfully execute on all new product launches. Developed and implemented the Go-to Market strategy for exVive3D including set-up and execution through digital, tradeshows, print, sales, and PR channels. ▪ Developed the business case and portfolio strategy for Organovo’s products and service offering ▪ Created a multi-channel launch campaign for Organovo's first NPI - "A Bold Solution"▪ Successfully completed the global launch of the exVive3D Bioprinted Human Tissues Portfolio

Waltham, Ma, Us

Developed and Managed the Americas Regional "Go to Market" strategies and tactics for the Life Technologies immunoassay, molecular Imaging and benchtop research device portfolios. Organized and introduced the regions first instrument demo depot model. Achieved team marketing plan for 2012. Lead and conducted regional sales training for the molecular biology reagents business portfolio.▪ Exceeded combined AOP (>$90M) for immunoassay, image analysis, benchtop portfolio▪ Developed and Exectuted on "The Cell Story" campaign (marketing, promotion, training)

Waltham, Ma, Us

Developed and Managed the Global Life Cycle and Product Development for Life Technologies Endpoint PCR taq, hot start taq reagent, Next Gen Sequencing Automated Library preparation workflow portfolios. ▪ Developed library automation and Core PCR reagent strategic road map▪ Launched Life’s first automated NGS library preparation system for NGS (2011) ▪ Revised product positioning across the End Point PCR portfolio ▪ Exceeded AOP for 2011 - 2012

Waltham, Ma, Us

Developed and Managed the Global Life Cycle and Product Development for Life Technologies Transfection by Electroporation portfolio. ▪ Successfully launched the company's first Electroporation device.▪ Exceeded AOP for 2010

Waltham, Ma, Us

Developed and managed the Global Life Cycle, Product Development and Go to Market strategy for Life Technologies RNA purification product line. Successfully launched Life Technologies first automated RNA purification kit. Revised the configuration, positioning and relaunched the now premier manual RNA purification kit now used routinely as part of Life's NGS workflow.

Hercules, Ca, Us

Developed and co-managed the Global Life Cycle and Product Development for Bio-Rad's first fully automated random access multiplexing diagnostic analyzer. Managed the hardware, system integration, and the hardware user interface. Managed alpha and beta testing. Developed the Go to Market strategy and tactical collateral, financial selling tools, post launch service readiness and training resulting in a successful launch into the Autoimmune and infectious disease market.

Switzerland 🇨🇭 , Ch

Team leader for Roche Molecular Systems global customer and marketing and sales product training. Directly developed and conducted live product and portfolio training for all Blood Screening products in the Americas as part of the RMS launch into the Blood Screening market.