Charles Howarth Email & Phone Number

Based in UK and Finland. I cover the UK, Finland + other Nordics, and US. Using semiotics, I decode emerging consumer worlds and translate them into winning strategies that shift the dial for business and their consumers. My work spans across ”big picture” briefs – like ”what’s the future of x?” - to granular, executional challenges that help companies to activate with impact.I don't employ semiotics as a black box. I’m experienced in working with ethnographers, designers, copywriters, qualitative and quantitiative researchers.I have particular cultural expertise in UK, USA and the Nordics. I work across categories, from CPG/FMCG, to technology, to luxury, to automotive.I was previously Chief Semiotician at Gemic, where I helped deliver growth for companies in Finland, the US and globally, including P&G, Fazer and Duracell. In a previous life, I headed up semiotics at 1HQ London.