Charles Isidi Email & Phone Number

Abuja, Federal Capital Territory, Ng

Washington Dc, United States

Built rich stakeholder relationships that helped us retain brand sponsorships. This includes deliverable management systems, and detailed activity reporting. We also supported brand-building initiatives that made sure sponsors derived a stellar ROI.Launched and grew the Africa Weekly Fintech Review Newsletter to over 55000 subscribers. I crafted rich and regular newsletters with valuable fintech news, and event-related updates. 100+ issues later, the newsletter has received over 2 million opens.Grew our social media to a combined 65000 followers with a 4% MoM growth. Achieved this by consistently creating, and lending our insights to relevant thought leadership, news, reports, and perspectives on the African fintech ecosystem. This has resulted in a cumulative 550K impressions monthly, and has increased our social share of voice as the top fintech ecosystem initiative in Africa.Built extensive relationships with reputable technology and media platforms across Africa and globally. These include; Techcrunch, Rest of World, PYMNTS, The Fintech Times, Business Insider SSA, Techcabal, The Kenyan Wallstreet, and more. This has driven brand awareness significantly. This content engine generates over 83,910,117 views annually.Grew ticket sales from $10k to well over $150k annually by designing and implementing a robust event content marketing and advertising strategy. This has resulted in lead generation and sales enablement in excess of 750K annually in sponsorships.Developed high-value relationships and key government agency partnerships that enabled in-country access for a lot of our initiatives. They include; Prosper Africa, The European Union, USTDA, FSD Africa and more.Provided marketing and communications support for our sponsors, using our platforms and earned media relationships to extend their digital reach. Worked with Amazon Web Services, Visa, Smile ID, MDP, and more to boost awareness for their brand initiatives, and business announcements.

Nigeria

Designed and implemented go-to-market, growth, competitor differentiation, customer understanding, pricing, and product optimisation strategies. Supported key business development and Africa expansion efforts with customer research.Built key banking, Fintech, payments providers, large merchant and embedded finance infrastructure relationships, exploring opportunities for deepened partnerships with prolific players; MFS Africa, Omniretail, Paystack, Flutterwave, Cellulant, and Stripe.Led strategic co-marketing programs and initiatives with key MSME Government agencies, large business communities, and merchant partner networks notably SMEDAN, Bank of Industry, MTN Nigeria, and Connect Nigeria.Led new product campaigns for our business banking, softPOS and Virtual Local and Global Payment Cards launch. I designed the lifecycle marketing, and customer onboarding campaigns that helped our customers derive value from every product touchpoint.Worked closely with the sales team to develop and deploy a sales strategy that closed large-volume merchants, community partners, and aggregators.Initiated and negotiated key commercial partnerships and agreements for our payments orchestration product, USD cards, and third-party banking and payments services with Mastercard, Sudo, Fincra and UnionPay.Developed thought leadership and brand marketing resources in partnership with the brand and marketing team. We deployed these across our email newsletters and social media channels to acquire, activate, deepen usage, and maintain top of mind with our large-medium B2B and B2C merchant segments.Helped large merchants derive additional value from their business relationship with Bloc by providing direct support, advising on pricing and go-to-market strategies, using their feedback to inform our product design direction, and providing co-branded launch and marketing support for their products that leveraged our brand’s audience for growth.

Nairobi, Kenya

Developed the brand guidelines, color schemes, image guides, tone of voice, and content structure.Wrote Website and UX copies for our iOS and Google play apps. This copywriting experience led me to work cross-functionally with the Engineering and Product Development teams, spotting user touch points, building customer journeys and developing copies to engage users.Built an extensive customer support and customer onboarding journey. This included integrating a technology tools stack to automate touchpoints for users, writing, and implementing automated messages across Emails, SMS, Push and In-app notifications.Developed marketing and branding materials, advertising assets, brand proposal templates, Image galleries to guide our brand collateral design process, and other assets to support our product launch.

Lagos, Nigeria

Built a deeply personalized email marketing, customer onboarding and in-app notification strategy that helped drive inbound engagements, brand loyalty, activations, improved customer retention, and kept customers usefully engaged. This improved open rates from 16% to over 47% in one quarter, a 200% increase.Optimized social media and other digital assets for growth. This included rewriting app descriptions for search opportunities, updating SEO and meta descriptions on our websites to increase discoverability and visibility for the brand.I developed a cost-effective digital advertising strategy across different ad channels that reduced ad costs by over 73% in one quarter while improving results by 59%Built an extensive SEO strategy for our website and blog to take advantage of search opportunities on the web, app and other digital assets. This included research to highlight over 2000 keyword opportunities, rewriting our blog posts for these keyword opportunities, and hyperlinking to build backlinks and digital authority, renaming image alt names and other descriptors for search. This grew visibility for the brand by over 657% more searches month on month.

Abuja, Nigeria

Grew our active subscriber base by over 3700% using growth marketing tactics from SEO and SEM, Community Building, Email Marketing, Referral marketing, social and display ads, and content marketing.Developed and Implemented cohesive brand communication, marketing and growth strategy that communicated brand values, built brand trust, reinforced reputation using thought leadership, grew traction, and positioned the brand as progressive in agriculture technology.Led the growth team, working cross functionally with the technology team to provide strategy execution and oversight across product marketing, product design, user experience, customer acquisition, content strategy, creative campaigns, media performance, analytics and reporting.Improved the quality of storytelling by deploying rich multimedia; Pictures and video documentaries. This evidence based approach drove awareness, and showcased the impact on the lives of farmers and host communities.I managed external media relations activities (partner interviews, and stakeholder engagements). Built extensive press relationships, monitored media mentions and maintained healthy cross channel communication (traditional and digital). This included digital campaigns, events, PR and initiatives that drove a positive share of voice digitally and offline.Leveraged third-party finance houses and peer-to-peer lending platforms for growth. In 9months, the partner outreach attracted significant partners like the Central Bank of Nigeria, United Nations World Food Programme, OCP Africa, PiggyVest, growing our partnership portfolio by over 19Billion Naira.I developed a deeply personalised customer success structure, building onboarding and automation based workflows to manage our user base.Led Branding and Design for Tmoni, a rural farmer-based Fintech solution for our farmer communities. Tmoni crossed 1Billion Naira in transaction volumes in its first 3 months and currently does over N80Billion Monthly.

Lagos, Nigeria

I developed and deployed integrated content marketing strategies for Quickteller, Verve, Interswitch, Access Bank, Etisalat, Skye Bank, Anchor Insurance, Peugeot Nigeria, and a number of other brands.I led a team of 7, building and executing high-quality content, media plans, and social media conversations that aligned with marketing objectives. This involved creating catchy copies, headlines, and themes, collaborating with creative design teams to plan and deploy marketing campaigns. I managed reporting and analytics for multiple campaigns. I created quarterly media audits for brands using native social media analytics and other reporting tools to track advertising costs and ROI, highlighting opportunities, and aligning marketing efforts to positively impact KPIs. I created structures for brands to leverage real-time trends to increase online advocacy and deepen communities. Maintaining relationships with content publishers, social media influencers and advertising networks.

Lagos, Nigeria

Creating innovative and engaging content for the brands we represent.A typical day at work is basically being a voice for brands. Monthly, I create and schedule social media conversation calendars, leveraging trending conversations to beautifully talk about brand and product offerings for Verve, Quickteller, Interswitch among others. This I do in brilliant ways to increase engagements and acquire valuable conversions.I trade humour ridden and insightful content for the attention of my growing audience. Hugely beneficial to the brainstorming, concept, content design and development process for the campaigns we ran, I have written brand copies for online advertising, blog posts, email newsletters and articles for varying digital campaigns. Classic examples being the Interswitch Payment Certified Associate, Verve PayCode, Quickteller Referral, Quickteller Paypoint, Skye Pearl Webinars and Peugeot Nigeria. These are available across social media and top blogs like Bella Naija, Linda Ikeji, Zikoko, TechPoint, Kamdora, Olorisupergal, Y Naija, Africa On the Rise among others. I provide creative direction for use of brand material and messaging across web and other digital assets, monitoring social engagements, important metrics and using analytics to make decisions on what content types to keep or improve upon. I created website content for Etisalat's Prize for Innovation and Lagos Photo Festival, The 22nd National Economic Summit Group, HMS Schools Kaduna, and BiotechWiz.I have been a key player in the brand development process of such brands as HMS Schools Kaduna, Anchor Insurance, Skye Pearl, Celeb's Diary and Briefcase Africa. I helped craft brand keywords and payoffs, content layout, brand stories and positioning statements. I developed scripts and story boards for Video led marketing and 2D animation projects like the Interswitch Payment Certified Associate, Etisalat Mobile Cashier, Quickteller Referrals and Quickteller Paypoint.

Benin

This was a personal freelance project i engaged my creative energies for during my NYSC.I Handled brand identity design and collateral design for Western Procurement and Trading Company, Transoceanic Oil andGas, Livelystones.co.uk, Big shoes Warehouse, Tadall Nigeria, Bank an Idea, among others.I created Ad copies and social media designs for omonide.com, eatright.ng and bankanidea.comManaged, curated and created content across social platforms for House on the Rock Enugu, CGMi Church Unusual Benin and Marie Dance Academy Benin.Overseeing digital projects and campaigns, overall strategic direction, growth, and management.Coordinating the creative process to ensure prompt delivery of tasks on specified schedules.Interfacing, building and maintaining key relationships with clients for optimal business growth.Created and developed online marketing campaigns, web based solutions for clients & brands.Chief concept innovator; pulling and managing resources for efficient project execution.

Lagos, Nigeria

Train a class of varying personalities to remarkably impact on the rubrics of digital marketing and strategy. The training covers such important areas as the Internet of Things, Google Adwords, Search Engine Optimisation and Marketing, Content and Social Media Marketing, Analytics, Audience demographics and segmentation among others. As a trainer, i worked with young people, and for young people; to harness and accelerate their ability to create their own sustainable future and livelihoods through digital – with a voice, a living, and freedom to be their best selves.

Enugu State

Coordinated a group of 29 corp members, prioritised and delegated group projects to relevant sub-groups, and reviewed progress levels, taking relevant actions to ensure continue to execution.Elected as Public Relations Officer, I notified members with SMS for meetings, prepared and delivered mails and other correspondence to officers representing agencies we solicited sponsorship from or reported to.

Enugu, Nigeria

Handled mail deliveries, memos and correspondences between departments.Created a database management structure that handled all relevant teacher's details in Enugu State and introduced the electronic filing system.I worked with the Quality Assurance and Library Services division on several routine monitoring projects while helping the staff get a basic grasp of using computers.

Enugu State, Nigeria

I was responsible for the proper handling of the ballot boxes, cubicles, ballot boxes, votingbooths and other voting materials.Handled the delivery of permanent voter's card and a voter education campaign for my ward of residenceI was Directly responsible for managing the voters, coordinating their activites and the welfare of polling unit assistantsCoordinated and performed the election procedures; Accredited and Verified Voters, Signed and stamped all voter Ballots, sorted, counted, recorded and handed over results to my RA Collation Officer for Senate, House of Representatives, Governorship and presidential elections.Supervised the use of the Electronic Card Readers by my assistants and subsequent filling of error forms and other voter demographics documents.

Benin, Nigeria

CONDITION MONITORING: I conducted monthly motor oil checks on the packaging lines to determine extent of deterioration, compared with the previous assessments and sent my reports with recommendations to the Maintenance Manager. ENERGY ASSESSMENT: I made daily rounds of the brewery taking usage levels of energy inputs (CO2, Water and power from the gas and Diesel plants) then compared them with production outputs and mailed my reports to the Energy Manager. MAINTENANCE ASSESSMENT: Participated in major equipment overhaul and basic tasks. I actively noted faults and breakdowns around the brewery, made a maintenance log which by urgency levels was used in distributing work weekly to the maintenance staff.PERFORMANCE MONITORING: Was solely responsible for production level analysis, comparing daily packaging with benchmarked indices and reporting on pictograms for display on the screens around the brewery. TRAINING: Engaged in the different ISO, HSE, EIA and quality assurance trainings held.