Charles Kinsolving Email & Phone Number

Muscatine, Ia, Us

KENT Nutrition Group manufactures and markets animal feed and nutrition products for commercial producers, farming communities and animal-lovers. KENT® Nutrition Group is home to the Kent and Blue Seal brands. Kent is an iconic American brand with its rich history of feed stores dating back to 1927; Blue Seal's history dates back to its start in 1868.

Waco, Tx, Us

Magnolia was established in Waco, Texas in 2003 by Chip and Joanna Gaines, stars of the hit HGTV series Fixer Upper. Today, the Magnolia brand include retail stores, e-commerce, restaurants, publications, hospitality venues and was recently included as one of America's Hottest Brands according to Advertising Age. Key responsibilities: - Overall development of Magnolia's brand strategy. - Design & implementation of cohesive marketing and social media plans to increase brand awareness and drive foot/site traffic. - Monitor all marketing campaigns and budgets to improve when necessary. - Conduct market analysis, study economic indicators and track changes in supply and demand to identify challenges and opportunities for growth. - Prioritize marketing projects and allocate resources/budgets accordingly. - Participate in the quarterly and annual planning of Magnolia's KPIs.

Rivas Vaciamadrid, Madrid, Es

Recruited to lead marketing, category management, & product development for $400+ million North American business of Deoleo, the world’s largest manufacturer and marketer of olive oil, olives, and vinegar. Managed P&L and $20+MM A&P budget. Member of the leadership team, mentoring a team of 10 people with 5 direct reports.Spearheaded 5-year Value Creation Plan to 3x EBIDTA by 2020- Determined trends/opportunities in key markets, analyzed competition & consumer behavior & benchmarked product performance to determine key actions to take.- Led category management, consumer insights and sales teams in end-to-end consumer-centric segmentation analysis.Increased market share >5 pts and household penetration >3 pts by driving loyalty and consumption- Reassessed consumer needs & evaluated/tested new marketing mix options.- Hired a new agency to instill new consumer-centric thinking & creative development.- Forged push into new social/digital engagement platforms.- Pioneered AMPP (Assortment, Merchandising, Price & Promotion) Program to instill a “DSD” mentality among the commercial team. Achieved 95% retailer acceptance, 75% trial of bullseye target with breakthrough Bertolli product renovation & innovation (Bertolli Organic Pure and Extra Light Olive Oil)- Lead and oversaw product strategy reflecting competitive and consumer trends and needs. - Overcame “infeasibility” obstacle and gained alignment for necessary capital, served as Brand Champion through Stage-Gate Process from white space to business case to product commercialization.Attained 5% gross margin enhancement through Portfolio Optimization- Instituted best-in-class category management team to create a new shopper segmentation scheme & customer management process to improve promotional performance- Executed a comprehensive, year-long, end-to-end consumer segmentation and portfolio analysis to determine actions to take

Dallas, Texas, Us

Recruited to turn around market share and EBITDA declines for $150+ million BU. Maintained full accountability for brand P&L’s and $13MM A&P budget. Directed team of 8 people. Key brands included LALA, Promised Land, Frusion & Skim Plus.Cultivated 3-year CAGR of +83% revenue in flat to declining categories and +$100M of incremental revenue.- Implemented A&U study, identified branding gaps to reposition the brand and develop new communication/creative strategies.- Initiated new channel and consumer strategy with sales and marketing efforts targeting growing Hispanic consumer segment.- Created the Good Kids and Digestive Support trademarks to reinvigorate the LALA smoothie brand and extend into the growing Kids’ Drinkable Yogurt and Digestive Health segmentsTurned around negative EBIDTA run rate, increasing profits by 300%- Re-engineered LALA’s business model, including significant invests in new beverage manufacturing equipment to bring production “in-house”.- Renovated/ launched nearly 200 SKU’s items by benchmarking and evaluating consumer needs/trends, optimizing formulas, and improving COGs, package design, and communication strategy.- Developed detailed business case supporting marketing investments, garnering board approval

Lake Forest, Il, Us

Held increasingly visible marketing management positions over nearly 5 years, culminating with a global marketing role for +$650MM branded products portfolio with +$25 MM A&P spend. - Delivered +35% revenue growth and +25% ROI improvement in marketing spend over 5 years.- Optimized marketing mix, consolidated agency support and streamlined process resulting in new investments in high-ROI digital, DRTV and ground-breaking CRM initiatives.- Defined and executed a two-part sustainability initiative that reduced core product package by 30% with supply chain savings of $15M per year and launched 100% Recycled Foil with $65M incremental revenue in YR1.- Produced $55 MM in incremental sales by developing and launching 5 “first to market” foil and bake cup products and revamping club and dollar store channel strategy

Lake Forest, Il, Us

Recruited for P&L accountability for flagship brand, Reynolds Wrap Foil, with $550MM list sales and $20MM A&P budgets.- Arrested severe market share erosion, fueling +5pt market share gain and +10% EBITDA growth.- Implemented a new marketing mix with new creative strategy and reducing $5M in inefficient promotion spend and increasing advertising effectiveness.- Developed new positioning and advertising campaigns for both general and Hispanic consumers, delivering ROI of $1.09 (well above CPG norms) and share growth of +10pts in key Hispanic markets.- Led review of brand and creative programs to evaluate effectiveness, managed and inspired agencies to develop new strategies and tactics.

Paris, Fr

Promoted to lead strategic marketing management for Land O’ Lakes’ dairy products. - Responsibilities included full P&L management and new product development. The key objective was repositioning LOL’s $350MM retail business for long-term, profitable growth throughout multiple retail channels.- Drove margin gain of ~5 pts through SKU optimization (cut ~30 SKUs from the line) and product reformulation of key items. Led redesign of ~25 SKUs to reposition the brand in multiple retail channels.- Developed two new-to category opportunities (LOL Zero Card Whipped Topping and Fat-Free Half and Half Creamier) through category, consumer research, and extensive financial analysis.

Paris, Fr

Promoted to lead brand marketing and innovation for White Wave’s $130 MM beverage portfolio.- Managed P&L and $14 MM A&P budget with 2 direct reports. Directed development and national launch of Hershey’s Milk/Milkshakes and Folgers Jakada Coffee Latte.- Planned and executed successful national advertising activities, such as network/cable TV, radio, event marketing, sports sponsorships, athlete endorsements, sampling tours, consumer promotions, and PR campaigns. - Managed new products pipeline, P&L, and annual brand planning process. Managed trade promotions and advertising with key retail partners such as Walmart, Kroger, Safeway, Walgreens, and Costco.- Gained 85% ACV through close collaboration with P&G and Dean Foods sales organizations and DSD network, exceeding 1st-year projections, garnering nearly 25,000 PODs in 6 months.- Administered partnership relationships with Procter and Gamble and Hershey’s Food Corp., including contract negotiations/obligations and financial management.

Paris, Fr

• Responsible for day-to-day marketing activity for 5 dairy categories with $50 MM in manufacturer sales. Led cross-functional new products team to develop and commercialize new organic products. • Launched “first of its kind” organic blended yogurt line. Won ’99 Best New Product by Dairy Foods Magazine. Launched 7 organic juices, with orders exceeding expectations by 200%.• Re-launched full organic yogurt line, with 45% increase in sales and 4 pt. gross margin upside.

Ba, Marketing

Mba, Marketing