Charles Laforce Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

Customer's acquisition and direct support in North Rhine-Westphalia.

Indaiatuba, São Paulo, Brazil

Organize the distribution structure(increase and management of the dealer network in Brazil), professionalize the commercial area and responsible for negotiating contracts with Key Accounts.

Blumenau, Santa Catarina, Brazil

Responsible for the management of 3 companies.Coordination of the commercial, administrative and financial areas, leading a team of 40 people.Development of sales strategy and planning.

Blumenau, Santa Catarina, Brazil

Expansion of the distribution network in Brazil.Preparation of sales planning.Development of the marketing strategy to publicize the company, its products and services.

Blumenau, Santa Catarina, Brazil

• Restructuring of the commercial, administrative and financial areas.
• Adequacy of the mix of products and customers.
• Financial planning.
• Sales budget.

Pomerode, Santa Catarina, Brazil

• Strategy development, planning and sales budget.
• Introduction of the children's line.
• Changing the product profile to more elaborated and with added value.
• Definition of the product mix and sales prices.
• Increased the structure of representatives from 20 to 52.
• Introduction of the licensed brands ANIMAL PLANET and NO STRESS.

Blumenau, Santa Catarina, Brazil

• Opening of markets in the North, Northeast and Midwest regions.
• Elaboration of the commercial strategy.
• Development of new sales channels.
• Increased the structure of representatives from 12 to 20.

Gaspar, Santa Catarina, Brazil

• Strategic planning.
• Modernization of the product line, prioritizing those with greater added value.
• Development of partnerships with suppliers in Italy and Israel.
• Introduction of the “Improvement Teams” project, with the objective of identifying internal and external opportunities (new products, cost and expense reductions, process optimization).

Penha, Santa Catarina, Brazil

• Definition of marketing strategies.
• Implementation of sales planning and budget.
• Development and implementation of the product marketing project under the Betinho Carrero brand - definition of the product mix, creation of a "call center" and advertising plan in several television stations.

Gaspar, Santa Catarina, Brazil

• Strategic planning.
• Restructuring of the company's commercial strategy, prioritizing products with higher added value and third-party products as a complement to the line.
• Introduction of the “Improvement Teams” project with the objective of identifying internal and external opportunities.

Gaspar, Santa Catarina, Brazil

• Strategic planning.
• Outsourcing process for 50% of production.
• Restructuring of the commercial strategy, prioritizing products with higher added value.

Gaspar, Santa Catarina, Brazil

• Conducting the internationalization process for Lince Group companies.
• Creation of distribution centers in the United States, Germany and Argentina.
• Supplier development in Hong Kong, Turkey and Croatia.
• Responsible for the company's exports and imports.

Cologne, North Rhine-Westphalia, Germany

• Responsible for sales of textile products to major German importers.Research, planning and constitution of the distribution center in Europe for products with the Hering brand.

Blumenau, Santa Catarina, Brazil

Responsible for sales of textile products to major importers in Europe