Have done contracting consulting work for a variety of clients: Travelocity, Summit Industries, TXU, United HealthCare, Sears Holding Co., CSI Cosmetics, and HealthMarkets. Very experienced in providing expertise and leadership in areas of data mining, predictive modeling, data analytics and business intelligence so the company executives can make well-informed and fact-based decisions. Areas of expertise:1. Predictive Modeling, Customer Segmentation, Sampling, Data Mining, Pricing and ROI Analysis, Market Research, Survey Designs, Campaign Results Analysis, Customer Behavioral/Demographic Profiling, Database Scoring, Customer Churn Root Cause Analysis, Business Case/Scenario Analyses.2. Capable of leveraging the investments companies have made in Enterprise Data Warehouses, CRM, and BI reporting tools (i.e. Hyperion, MicroStrategy…etc) and converting the massive data build-up into simple and decision-impacting information, saving company millions of dollar through effective and timely use of information. 3. 25+ years of hands-on experiences in handling complicated and massive data, leading business analyst teams, working with upper management and inter-departments, providing analytics-based advices, and fulfilling all their analytical needs. 4. Good communication and presentation skills. Expert in creating insightful and early-warning reports summarizing sales, transactions, financials, and other customer-defined performance metrics.5. Had managed teams of statistical analysts and economists for 15+ years. Having done hands-on and ground-up analytical work myself, I can manage people very effectively and with ease.6. Efficient and self-sufficient. Usually all I need is goal, deadline and data. I execute the rest.7. SAS, SQL, Excel, Powerpoint, and also fluent in Chinese.

1. Have done in-depth quantitative analyses in areas of customer segmentation, agent compensation, sales leads evaluation, customer and agent persistency, rate increase and its impact analysis, claim analysis and fraud detection, lapsed customer survey and save strategy development, call center load and rep analysis, complaint tracking and root cause decision tree analysis, medical loss ratio (MLR) analysis by segments.2. Have fulfilled many ad hoc and regular data analytical requests in support of the following departments: IT, Sales, Marketing, Operations, Underwriting, Claim, Actuary, Legal, Auditing, Finance, and Government Affairs. Became an integral partner in their operations.3. Uncovered many system and database issues and errors as a result of extensive use of the data, and helped IT and other business units fix their problems and refine their processes.

1. Managed analytical projects in support of the loyalty programs provided for the Fortune 500 companies such as Sony, Hertz, Hilton, AA, Borders, Ann Taylor. Never lost a client at the contract renewal.2. Led the analytical department in developing customer segmentation scheme and list generations, identifying high risk churn customers, evaluating loyalty programs by tracking customer purchases behavior, assessing the effectiveness of the various marketing channels (DM, TM, email, newsletter, banner ads,…etc) by tracking their taken rates and ROI performances.3. Methodologies most used: Factor Analysis, Cluster Analysis, Discriminant Analysis, ANOVA, Stratified Sampling, Logistic and Multiple Regression, Decile Analysis/Gains Table.

1. Created Logistic Models by integrating internal customer behavior data and externally purchased household demographics, to identify DM/TM acquisition targets, and retention, up-sell, and cross-sell candidates.2. Performed business cases and sensitivity analyses to evaluate the financial feasibility of various campaigns and business strategies. Also performed post-campaign ROI analysis, and summarized key learning.3. Designed sampling schemes and ANOVA tests on mailing kits, pricing points, and geography combinations.4. Created segmentation using customer’s spending, geography, PRIZM Cluster, and Lifetime Value.5. Conducted extensive data mining (e.g. Decision Tree, Product Basket Analysis,..etc.) to uncover useful customer health insurance buying patterns, and translate them into actionable marketing initiatives.6. Executed many ad hoc analyses evaluating the effectiveness of various DM creatives, TM scripts, market timing, and call center TSR performances,…etc.7. Created reports evaluating and tracking field agent sales efficiency and their customers’ persistence rates8. Audited our data warehouse serviced by a third party vendor for data integrity and accuracy.

1. Set product prices by incorporating massive demand data, product margins and competitive activities.2. Constantly evaluated industry primary and secondary market researches white papers on prospecting, product ideas, focus group analysis, survey design, spending behaviors, and competitive activities, and tested the learning through various direct campaigns. 3. Created acquisition/prospect modeling using demographics, PRIZM coding, and spending behavior to target high-value households. 4. Conducted financial studies assessing various customer retention and save initiatives.5. Performed extensive quantitative analysis understanding the root causes of customer churns.6. Created customer priority scoring for customer services in their retention and save efforts.

1. Led a modeling team developing and implementing numerous logistic modeling, neuro net, and data mining projects in areas of customer acquisitions, retentions, cross-selling, as well as predicting customer’s vulnerability (churn likelihood), their product propensity, tenure, and life time values.2. Provided extensive inputs and consulting to Corporate IT in implementing a huge customers and prospects data warehouse.

1. Created massive customer demand forecasting models (State Space/ETS) for various products2. Conducted monthly bookclose and variance analysis on various business and consumer products3. Created numerous Geographic Prioritization reports by analyzing customer demands and profit margins by Zip codes, call centers, and MSA/DMA. Produced mappings highlighting attractive geographic locations for our various marketing and advertising priority.4. Had worked with many renowned consulting firms in moving big projects 5. Won numerous company awards for outstanding contributions