• Oversee a territory consisting of 12 states, 54 customers and over 1300 BP retail fuel stations.• Responsible for the execution and implementation of BP branded marketing programs and offers.• Optimize the regional and local effectiveness of all BP marketing programs and promotions. • Work with BP field sales personnel to build awareness and understanding of marketing plans.• Verify that BP brand image standards are understood and executed correctly at BP retail sites.• Manage a $1.4 million dollar co-op budget and assure that funds are used fully and effectively.• Document and communicate competitive behaviors in the market place.• Focus on the value our brand and marketing offers bring to the customer in short and long terms, while maximizing the benefit to BP in the long term.• Ensure operational excellence in the local deployment of all marketing initiatives and programs through in-field and classroom training with customers and retail site operators.• Counsel customers on the daily execution of retail site operations and methods to improve the consumer experience at BP branded retail locations.

• Managed a territory of 55 – 60 dealer operated BP retail fuel stations. • Assisted dealers in all facets of overall site operations including sales support, price counseling, merchandising, supply, brand image, maintenance and marketing and promotional execution.• Created account plans and conducted account reviews to ensure dealers were meeting contract requirements and effectively representing and marketing the BP brand.• Accountable for overall territory and site profitability, site retention and new site acquisition.• Limited BP’s risk exposure with accurate forecasting, managing dealer credit and safety audits.• Responsible for the selection, training, coaching and counseling of all new and existing dealers.• Executed new and renewal contracts, dealer changeovers and contract terminations.• Worked with cross functional teams at BP and acted as direct liaison between BP and dealers.

• Responsible for the sales and marketing of all Stationery, Office Supply, Construction, Home Improvement, Home Care, Protective Materials and Consumer Health Care products.• Called on over 65 distributor, wholesaler, retail and close-out accounts in a 6 state territory.• Managed a territory that generated $3 million in annual sales.• Key responsibilities included conducting sales calls, tracking sales activity, forecasting, planning promotions, clearing claims/deductions, attending Trade Shows and soliciting new accounts.

• Introduced and sold both new and existing products into over 450 national, regional and local food, drug and mass retail accounts.• Performed daily sales calls on accounts in order to provide information and services that would enhance acceptance of Ross products and programs.• Maintained current retail distribution, merchandising, shelving, assortment and pricing objectives for nutritional and consumer products at all accounts.• Increased sales through effective sales presentations, executing promotions and marketing programs, building displays, eliminating out-of-stocks, inventory control and loss prevention.• Utilized category management, performance information, accurate forecasting, and detailed sales and consumer based data analysis to increase sales volume and market share.• Provided written and verbal feedback regarding account calls, customers, competitive activity, market conditions and industry trends within territory.• Promoted to Senior Retail Sales Representative to assist with the training and mentoring of Retail Sales Representatives and to handle increased responsibilities within the district.

• Responsible for the territory sales and service of over 100 local and regional accounts throughout New York, Connecticut, Massachusetts, and eastern Canada.• Grew territory from $3.2 million to more than $6.9 million in annual sales over a four-year period.• Consistently led office in gross profit percentage margins and items sold.• Negotiated price, delivery and customer inventory programs on various metal product lines.• Handled customers’ sales orders, inquiries, price quotes, claims and complaints; provided detailed product information and technical support to ensure greater customer satisfaction.• Worked with a developed network of vendors; helped to establish many new vendors in order to broaden sources of supply, increase reliability and improve price structures.