With 11 years as SVP Marketing at Motilal Oswal Financial Services Limited and 5 years at Reliance Mutual Fund, I've driven impactful marketing and branding strategies and led digital transformation and brand campaigns in BFSI.My journey as a founder embarked on August 22, when I made the bold decision to leave my prestigious role at Motilal Oswal Financial Services Limited. This marked the beginning of my venture into the dynamic world of the EV sector. Despite the absence of a robust academic background, my professional evolution from a marketing executive to department head, primarily through hands-on learning, has uniquely prepared me for this venture. I've now fully committed myself to this project, even without a safety net of backup income.Passion fuels my drive, particularly in the realms of UI design, crafting customer journeys, and mastering the intricacies of digital marketing. These elements are pivotal to the success of our project at EVJoints.At EVJoints, every aspect has been meticulously built from the ground up. My knowledge and expertise in the EV charging ecosystem have matured over time. The substantial financial investments I've made underscore my unwavering confidence in this venture.What propels me forward is a deep-rooted belief in the transformative power of electric vehicles to make a substantial positive impact on our planet. I aspire to contribute, even if in a modest way, to this remarkable journey. I prioritize the art of brand-building over short-term financial gains, as I foresee the evolving landscape of aggregator competition.Amidst the myriad of obstacles that inevitably arise, I find immense joy and fulfillment in shaping EVJoints. It's more than just a business endeavor; it's an embodiment of my heart and soul. This journey is driven by an unrelenting passion to better the EV charging landscape and create something truly exceptional for our users.Furthermore, I'd like to underscore my street-smart, hustler mentality. These attributes have proven invaluable in navigating the intricacies of this sector despite my initial lack of domain knowledge. They are the bedrock of my resilience in overcoming the challenges and uncertainties that entrepreneurship entails.In essence, my journey as a founder is a testament to perseverance, a commitment to excellence, and an unwavering dedication to contributing positively to the future of electric vehicles and the environment. I'm excited about what lies ahead for EVJoints and our collective mission to electrify the world.