I’m a graduate student at the University of Florida, earning an M.A. in Social Media Management, with a B.A. in Strategic Communication and Digital Media from Rutgers University. With 7 years of experience in social media marketing, I’ve built a career dedicated to helping brands and athletes tell their stories, connect with audiences, and achieve measurable growth.In 2018, I founded Athletic Minds, a motivational sports media brand that has since evolved into Athletic Minds Representation—a sports marketing agency empowering NCAA athletes through strategic NIL opportunities, brand building, and personalized representation. As the agency’s Founder & CEO, I focus on guiding athletes to unlock their full potential both on and off the field.I also launched Believed Labs, a social-first agency that partners with brands to craft impactful strategies, foster online communities, and decode digital behaviors to deliver exceptional results. With a focus on creativity and data-driven insights, Believed Labs specializes in amplifying brand stories and driving engagement in the ever-evolving social media landscape.Additionally, I’ve worked with leading agencies like NeoReach, Iron Roots, and Socialfly, managing social media strategy, content creation, and community engagement for clients across industries, including travel, sports, B2C, and education. Brands I’ve partnered with include Tripadvisor, Afterpay USA, Spartan Races, USIMS, Happy Family Organics, and more.My expertise lies in developing tailored strategies, fostering vibrant online communities, and driving success for brands and athletes alike. Passionate about innovation and connection, I’m always exploring new ways to elevate digital presence and create lasting impact.