Born and raised in Paris.15+ years international experience of corporate & consumer branding.Former Design Director Food Europe at PepsiCo Design, leading both the in-house design team (+25 people) as well as external design partners. I manage large-scale design projects from Brand Design, Brand/ consumer experience (360, activations), design thinking and innovation to product, packaging, digital, in-store.TEAM LEADERSHIP & MANAGEMENTInternational leadership experience: Understanding of local cultures and markets: Glocal culture: coherent global vision, local relevanceStakeholder Management: Design leader who understands business issues in order to facilitate collaboration with Senior Business Partners.Design Capability building: proven track record of established Design capabilities in regional markets, i.e. the launch of the new PepsiCo design & innovation center in Istanbul.Talent Management: Ability to recruit, train, develop, and manage a team of designers, as well as foster an inclusive and collaborative work environment.DESIGN STRATEGY & EXPERTISECombining the power of creative & strategic thinking into brand building solutions, I connect business goals into tangible, relevant creative solutions across all touchpoints.Holistic approach of Design:DESIRABILITY - human scienceVIABILITY - businessFEASABILITY - technologyBrands and experiences that will stand out are the ones that will combine utility and purpose.