Operated as lead advertising operations manager, devising go-to-market digital strategies around adverting campaigns and web experiences to engage purchasers within key accounts. Focused on measuring success to understand how campaigns have contributed to new business in order to optimize future efforts around influencing pipeline and maximizing ROI. • Recipient of “Recognition of Your Outstanding Contribution” company award in 2020. • Managed all ad operations including SEM (Google Adwords, Microsoft Bing), Paid Social (LinkedIn, Facebook, Twitter, Reddit), ABM Display (Demandbase), and third-party lead generation programs. - Facilitated go-to-market advertising strategy to grow marketing sourced and influenced pipeline while tracking contribution towards global sales and marketing targets. - Tracked lead journey from first marketing touch to MQL to new opportunity to closed-won. • Utilized ABM Platform (Demandbase) to identify and penetrate key accounts within Total Addressable Market. - Surfaced account data within martech stack to align ABM strategy with targeting and measurement efforts across other engagement platforms.• Central owner of Digital Tech stack, including Google Analytics, Google Tag Manager, Hotjar, Drift, and Demandbase.• Built automated reporting via Google Data Studio to surface key metrics across organizational stakeholders. • Owner of Content Management System (Hubspot) and Landing Page Platform (Unbounce).Built upon content strategy with marketing team to improve rankings around strategic keywords within our industry. • Devised and implemented page optimizations in order to improve conversion rates cross-site and drive quality traffic towards conversion journeys that drive new opportunities.

● Created and streamlined company websites (www.akooba.com) and microsites to meet SEO goals, leading to an increase in site traffic, inbound leads, account conversions, and brand awareness● Collaborated with Akooba’s Executive Team to develop Investor Deck ● Collaborated with executive team to develop “bid packet” for bidding on government contracts● Set up and led adaptation effort for multiple software tools used across company, including SalesForce and SharpSpring● Led Trade Show efforts, designing marketing booths, product collateral, and boosting company presence at tradeshows● Developed whitepapers and sales brochures for company products and services● Wrote article promoting advancement in the adoption of technology within the data destruction industry (published January 2016, NAID Quarterly) ● Developed and managed inbound marketing campaigns, including segmented target email campaigns, social media campaigns, and multiple PPC campaigns, leading to an increase in B2B and B2C sales● Created product videos, including writing storyboards, directing video shoots, hiring Voice Over artist, and final video editing

● Worked with small team to rebrand international medical device company and develop cross-company collateral including a complete rebuild of the company website ● Worked with the marketing departments of medical device companies to build a brand for new market products or update existing product brands to compete in evolving markets. ● Managed multiple development teams in the creation of marketing collateral including the creation of product microsites, interactive tablet and mobile applications, product animations, and printed material● Assisted sales teams by creating segmented training modules and quiz material. Provided sales managers with regional and individual training reports to track process. Provided sales team with personal reports analyzing annual success and suggesting areas of focus to increase overall sales results. ● Conducted qualitative and quantitative market research for client companies introducing products into a new medical markets. Provided reports and presented findings to client upon analysis of market research. ● Negotiated, created, and delivered project proposals to clients establishing an agreement on a project’s concept, scope, budget, and timeline. Maintained communication internally within the Matchstick Group and with cliental for all ongoing projects.

● Processed financial documents for loan servicer concerning the ongoing status of clients’ mortgages

● Presented and sold product while developing my own network of customers. Maintained customer relationships through product servicing. ● Personally sold over $20,000 worth of Cutco products

● Established a functional living and educational environment for over a hundred high school students for five week sessions on a college campus. ● Educated campers on research and debate techniques to help hone their technique● Maintained and provided content for camp blog, which functioned as both a current events page for current sessions and as a marketing tool to attract future campers.