Before taking ownership of EFM, I primarily worked on the creative side of advertising, photography and video production. And despite starting nearly 20 years ago, I still love what I do each day.Originally I’m from New York City, then the Motor City, and then onto my current whereabouts in sunny San Diego. Now as principal of EFM, I’ve enjoyed many years of building client relationships with my business partner and friend, Javier Iniguez. We’ve always maintained that the key to success is delivering beyond expectations. The team we’ve put in place is highly specialized, multi-disciplinary, wonderfully diverse and extremely dedicated. Our combination of strategy, creative and technology allows us to deliver award-winning concepts and campaigns year after year.Starting out, Javier and I were focused on manufacturing from a B2B standpoint, but over time we’ve transitioned to include B2C clients as well–quickly growing from a project-based shop to a full collaborative partner with our clients.Today at EFM, we truly strategize with our clients–engaging with them from annual planning to creative development on through campaign measurement. A majority of clients have been with EFM for more than 3 years, and some more than 10. We work primarily with blue chip companies, handling everything from project-based work to long-term campaigns. Our client list features several nationally and internationally recognized businesses such as General Electric, Sony, Rain Bird, Siemens, ITW, Derse, Johnson & Johnson, and many more on the horizon. I’m excited about the direction EFM is heading in the coming year, and hope you’ll follow along with me in the future.Specialties: Marketing and brand strategy (B2B & B2C); digital, application and creative development; integrated campaign planning, execution and deployment; performance metrics and tracking; leveraging emerging technologies and marketing trends such as mobile marketing, touchscreen experiences, augmented reality, social media channels, interactive 3D models, and rich Internet applications; business development; photography and videography