Created innovative, vertically integrated, direct to consumer women’s ready to wear label challenging existing market through concept, offering, and fit. Implemented go-to-market strategy informed by consumer insights and marketing, resulting in increased revenue. Business focused on wardrobe staples at a contemporary price point with designer category textiles and finishing. Brand market analysis informed by SEO and SEM insights to allow a forward thinking approach and anticipation of shifting trends and spending habits. - Art and creative direction of all brand identity and multichannel assets including campaigns, social media, graphics, photoshoot production, retouching, package design, and DTC content - Constructed proprietary design matrix wireframe based on a system of proportions for more exacting fit- Developed technology, data visualization, UX and UI with Harvard University designers and engineers- Produced collection with sustainable textiles and fair trade labor practices, while achieving year over year growth- Launched e-commerce, designed online platform in response to market demands, opportunities and data analysis - Created sales strategy to reflect and capitalize on consumer insights through online platform, exceeding wholesale margins- Endorsed by fashion and market editors of Vanity Fair

Consulting practice integrating design solutions, operational efficiencies, and market analysis. Targeted outcomes include enhanced image and profitability through sustainable business plans and elevated brand visibility. - Increased business by 500%, through addressable market analysis, for award winning interior designer over 3 years - Produced visual identity, market positioning and artistic direction for female focused media startup - Consulted on aesthetics, experience and branding for Tina Brown’s Women in the World Summit- Served on Parsons Senior Thesis adjudication, corporate design, and beauty industry panels

Launched women’s ready-to-wear label with debut runway show at The New Museum. Designed and produced nine collections distributed in the US, Europe and Asia. Oversaw all aspects of design, concept, global sourcing, production and marketing. Developed and art-directed all brand identity assets and multi-channel materials for social, online and print distribution. Managed a diverse, multi-cultural team of 6 full-time employees in addition to freelancers. - Executed international sales strategy to achieve 600% growth in revenue over the last 4 years- Increased profit margin by 30% through cost containment and production efficiencies- Secured brand endorsements with Bobbi Brown, Amica, Oribe, Veuve Cliquot, Milk Studios- Cultivated loyal relationships with retailers to create additional promotion with pop-ups and trunk shows

W Magazine - Supported executive assistant to the Publisher and all sales assistants in the publishing and advertising office; fulfilled duties involving: marketing, design mockups for potential ad buyers and compiled client mention books; composed personal and professional acknowledgements from the Publisher

Independently conducted research for inspiration and mood boards for the couture and menswear shows; managed daily scheduling and deliveries to shoots; assisted with all interviews and press statements; maintained library and all press clippings as well as inventory of 50 trunks of products and staging accessories

Assisted the French staff personally in office and showroom as well as VIP clients and press; showroom and collection set-up; assisted with buyer and press run-throughs and coordinated models; assisted in dressing and styling for new collections.

Designed for runway collection including the development of custom textile treatment and creation; designed knitwear and swimwear for Spring/Summer collection; coordinated research and inspiration; assisted with press presentations and shoots