1. Own P&L in southern China, sales grow by 5% and the profit is improved by 30% in year 2013 vs. YA.2. Lead organization (40 people) restrucure and development, sales team productivity is increased by 40% through people training/development, recruiting with capable and proper people. 3. Evolve the sales and marketing task force team thinking and knowledge with customer's benefit in mind. We obatined 5 new clients as stable business partner (10% of total sales) in this year as well as… Show more 1. Own P&L in southern China, sales grow by 5% and the profit is improved by 30% in year 2013 vs. YA.2. Lead organization (40 people) restrucure and development, sales team productivity is increased by 40% through people training/development, recruiting with capable and proper people. 3. Evolve the sales and marketing task force team thinking and knowledge with customer's benefit in mind. We obatined 5 new clients as stable business partner (10% of total sales) in this year as well as continuously improved current 10 critical clients business. 4. Reshuffle the traditional 4 sales teams split as serving clients and agencies into two united focus team working on critical customers and projects. Show less

1. Greater China media operation & planning including TV, digital, print and OOH, lead all categories media communication strategy & plan to achieve awareness target among targeted consumers with best ROI.2. Lead multiple media agencies (more than 40 people) on annual plan development and daily on-going operations. 3. Drive continuous TV communication effectiveness and efficiency with new approach and targeted plan.4. Annual company media planning and negotiation with external… Show more 1. Greater China media operation & planning including TV, digital, print and OOH, lead all categories media communication strategy & plan to achieve awareness target among targeted consumers with best ROI.2. Lead multiple media agencies (more than 40 people) on annual plan development and daily on-going operations. 3. Drive continuous TV communication effectiveness and efficiency with new approach and targeted plan.4. Annual company media planning and negotiation with external vendors. 5. Lead & develop the digital communication framework and measurements for all brands to accelerate the digital marketing beyond TV.6. Lead media innovations to better drive the communication quality, such as Clash of Choirs for olay sc. Show less

1. Olay Mass brand owner for NW, TE, NS, H&B and Cleanser boutique delivery and Go-to-market execution. From Jul-Dec’08, 2. Total Olay Mass brand achieved 10% sales growth vs. YA under tough economic situation and shrinkage market, especially TE is leading the total brand at 17% growth rate.3. Olay Pro-X launch with 120 index vs. booklet target covering top 600 counters in top cities. 4. Lead the Olay share best ever innovation to bring new package and product (win over… Show more 1. Olay Mass brand owner for NW, TE, NS, H&B and Cleanser boutique delivery and Go-to-market execution. From Jul-Dec’08, 2. Total Olay Mass brand achieved 10% sales growth vs. YA under tough economic situation and shrinkage market, especially TE is leading the total brand at 17% growth rate.3. Olay Pro-X launch with 120 index vs. booklet target covering top 600 counters in top cities. 4. Lead the Olay share best ever innovation to bring new package and product (win over competitors through consumer research) on shelf in spring’2010 since 1999. 20% over delivered the volume in launch month and 2pts distribution increase nationally which is on track to deliver $30MM NOS annually. 5. Restructure the sales team and customize the in-market support by channels to boost Olay mass growth on shelf in H/S market. 6. Leading the sales 10% ahead of national average in Hyper/Super market with values share growth by 0.2pts vs. YA accordingly. Show less

1. GC brand leader for NW, TE, NS, H&B and Cleanser boutique design. (TE business grows 170% vs. YA leading Olay brand and NW business grows 110% vs. YA as the biggest boutique under China Olay.) 多效修护系列年增长170%, 乳液嫩白系列年增长110%.2. Global overall whitening boutique leader and establish the winning strategy/learning to other regions (AAI). 全球乳液嫩白系列新品负责人, 建立策略并带领亚太区的美白业务发展.3. Overall Olay SC master plan and future business model/strategy design and development (Top rated capability in P&G… Show more 1. GC brand leader for NW, TE, NS, H&B and Cleanser boutique design. (TE business grows 170% vs. YA leading Olay brand and NW business grows 110% vs. YA as the biggest boutique under China Olay.) 多效修护系列年增长170%, 乳液嫩白系列年增长110%.2. Global overall whitening boutique leader and establish the winning strategy/learning to other regions (AAI). 全球乳液嫩白系列新品负责人, 建立策略并带领亚太区的美白业务发展.3. Overall Olay SC master plan and future business model/strategy design and development (Top rated capability in P&G China and top 3 globally in beauty care). 玉兰油新品计划系统建立, (美容美发分部评估全球前三名) Show less

1. Overall brand leader for Olay Skin Care Total Effects, Nature White, Nature Science and Cleanser boutiques. 负责玉兰油多效,美白, 凝萃和洗面奶系列. 2. Personally lead the Nature White initiative launch April’06 by leading High Mass and Mass segment Go ToMarket strategy development to enhance the Olay Non-counter business. 乳液嫩白系列06年新品上市活动及日常推广.3. Lead Nature Science boutique repositioning by analyzing the post launch since Sep’05 and develop the holistic marketing mix for future expansion and… Show more 1. Overall brand leader for Olay Skin Care Total Effects, Nature White, Nature Science and Cleanser boutiques. 负责玉兰油多效,美白, 凝萃和洗面奶系列. 2. Personally lead the Nature White initiative launch April’06 by leading High Mass and Mass segment Go ToMarket strategy development to enhance the Olay Non-counter business. 乳液嫩白系列06年新品上市活动及日常推广.3. Lead Nature Science boutique repositioning by analyzing the post launch since Sep’05 and develop the holistic marketing mix for future expansion and upgrade. 负责玉兰凝萃系列上市.4. Brand leader for media strategy development and execution. 媒体负责和执行. Show less

1. Be responsible for Olay PCC on whitening and refresh boutiques; 负责玉兰油沐浴液美白和清爽系列.2. Developed the overall new product launch plan (whitening plus moisturizing) under whitening boutique in Dec’05 including TV copy, print advertising, in-store promotion pack, trade mix case and display. Within 3months, total Olay Body Wash reach the record high value share at 16.1% in Feb’05 behind the strong whitening boutique, whitening plus moisturizing alone achieved 2.5% in… Show more 1. Be responsible for Olay PCC on whitening and refresh boutiques; 负责玉兰油沐浴液美白和清爽系列.2. Developed the overall new product launch plan (whitening plus moisturizing) under whitening boutique in Dec’05 including TV copy, print advertising, in-store promotion pack, trade mix case and display. Within 3months, total Olay Body Wash reach the record high value share at 16.1% in Feb’05 behind the strong whitening boutique, whitening plus moisturizing alone achieved 2.5% in just 3months launch time. 玉兰油沐浴液市场推广, 包装更新, 市场份额达历史最高点16.1%, 第一年销售额增长130% Show less

Led the Greater China Olay Skin Care supply chain with multiple manufacturing sites to achieve <0.2% customer service and world class inventory DOH <40 days. 产品供应链管理, 客户服务(<0.2%, 全球玉兰油部门第一),库存(<40天).

1. Site SAP Leader.2. Crest launch on technical support at Huangpu Plant. 3. Led raw material localization as first time in China which resulted in savings of $1MM USD/year