Established and led the Knowfully Medical Education digital marketing team, integrating members from two prominent brands, CME Outfitters and Creative Educational Concepts.Streamlined and optimized processes in email marketing, digital advertising, and database management, resulting in enhanced operational efficiency.Consolidated and refined diverse data sources, conducting a comprehensive evaluation of lead acquisition channels and email marketing strategies. Achieved a remarkable 266% surge in engaged marketing contacts, significantly reducing reliance on list rentals and external advertising expenditures.Implemented cutting-edge email marketing techniques, contributing to an impressive 310% increase in promotional email open rates within a single quarter.Spearheaded the implementation of application integrations to streamline personnel client handling and enhance the accuracy of metric reporting.

Led a multinational team across four time zones comprising B2B Marketing specialists, asset production managers, data specialists, copywriters, and graphic designers.Achieved a remarkable 94% reduction in user acquisition costs year over year through effective team management and strategic campaign execution.Directed comprehensive B2B and B2C campaigns including email, webinar, PPC, display, video, and app promotions, resulting in a 175% increase in the user signup rate quarter over quarter.

Led a multi million dollar multimedia advertising campaign, managing the entire lifecycle from planning through execution, resulting in a vote share increase from 40% to 48%.Supervised a team of 7, overseeing campaign operations, resource allocation, and the delivery of digital ads, direct mail, and media content.Recruited 101 candidates for state legislative offices and led their campaign strategy development, ensuring alignment with election goals.Coordinated direct mail and community outreach programs, working with cross-functional teams to drive voter engagement.

Managed 16 campaign projects, coordinating budgets, media plans, and outreach strategies with candidates and stakeholders.Directed digital and direct mail campaigns, overseeing a network of over 50 canvassers to execute targeted outreach initiatives.Supervised a staff of 4, providing leadership and ensuring project timelines were met.

Developed and executed an organic social media strategy, resulting in a 1,000-follower increase in 3 months.Managed three monthly voter registration drives and recruited over 50 volunteers to support outreach efforts.

Recruited 100 volunteers per month; advertised through mainstream media, grassroots outreach, and corporate communications; fostered the development of organizational social media accounts to reach a weekly audience of more than 2500 people with unpaid content; advised on the development of marketing resources, brand image, and messaging materials; negotiated MOU agreements with corporations, organizations, schools, and churches.

Edited member communications, such as direct mailers, opinion editorials, and digital media: conducted policy research and bill analysis: analyzed the fiscal impacts of legislation; tracked bills; opened bill files and submitted revisions; managed constituent services; allocated capital outlay funding ($600,000); drafted House consent calendar.