Adam Johnson Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

Instrumental in guiding the startup's growth trajectory by providing strategic direction for goals, fostering innovation, and aligning technology development with market trends to capture emerging opportunities. Key Contributions:- Champion best practices in governance and financial management, optimizing resources to ensure sustainable scaling while maintaining the company’s agile and entrepreneurial culture. - Cultivated strategic partnerships with key industry players that enable access to new markets, enhance brand visibility, and position the startup as a thought leader in the technology hardware landscape.

San Francisco, California, United States

Founded all operations for the network-attached server company that offers secure, reliable, and scalable storage solutions; championed the product lifecycle from conceptualization to implementation. Identified market opportunities, evaluated competitors, and delineated feature specifications. Obtained necessary funding for product design, development, manufacturing, marketing, and the establishment of a new brand. Key Contributions:- Developed a comprehensive go-to-market (GTM) strategy to integrate to ensure the success of the product launch, including announcement, debut at trade-show, paid and earned media, and core marketing assets. - Constructed financial models and managed budgets of up to $1M to maximize profitability; pioneered strategic planning and opportunity assessment to ensure company success.

San Francisco, California, United States

Served as a member of the senior leadership team with the heads of global marketing, product, operations, intelligence, and compliance to define the strategic direction of a well-funded Series-C P2P payments platform. Developed brand positioning, editorial, and multi-channel marketing strategies to elevate brand trust and awareness for the free, instant cross-border mobile money transfer platform. Key Contributions - Led creative direction and thoughtful content development across videos, podcasts, blogs, speaking events, the website, social media, and earned, paid, and owned media. - Delivered cross-functional leadership to teams of up to 12 engineers, product owners, marketers, analysts, and compliance staff in Africa, the United Kingdom, Europe, and the United States.

Menlo Park, California, United States

Pioneered the development of an intentional, long-term brand strategy that positioned WhatsApp as much more than a private messaging platform for its 2B+ users to stabilize market share against new competitors. Managed crisis communications concurrent with brand deployment and category design to underscore the priorities of privacy and security while reinventing a global brand. Constructed the brand positioning strategy, brand architecture, and proof points for business-to-consumer (B2C) and business-to-business (B2B) platforms, as well as 8 key features and products. Conducted research to identify all existing (but unrecognized) use cases of WhatsApp, such as P2P payments, common-interest community building, news distribution, and B2C communications. Key Contributions:- Fostered a highly collaborative team by training 18 marketing staff and hiring 4 contractors to fill gaps across consumer marketing, B2B marketing, customer insights, and decision science. - Generated 360° marketing plans for global product launches spanning social, digital, and OOH channels in partnership with agencies Saatchi & Saatchi, DDB, and BBDO on $20M+ budgets.

San Francisco Bay Area

Established and directed a 4-person marketing group to serve as an internal agency to a national sales force, providing positioning strategy, brand guidelines, and collateral for conferences, trade shows, and pitch meetings. Pivoted company mindset from a one-off sales orientation to a globally integrated marketing model, requiring extensive training across all levels of the organization. Key Contributions:- Codified the brand identity and defined governance framework to unify image, message, and customer journeys across the core brand, owned and licensed products, and acquired entities. - Developed sub-brands to reach multiple audiences, including patients, specialized surgeons, and hospital administrators; coached brand leaders to reach key markets of Japan, India, and the EU.

Redwood City, Ca

Spearheaded project management and an enterprise-wide market segmentation initiative to inform product and brand strategies, reducing development time by up to 12 months for select titles. Coached executives on leveraging the studio’s brand equity in building out vastly different game franchises, such as Apex Legends, gathering new users without losing the core audience. Defined brand assets, liabilities, limits, and aspirations against customer expectations for 6 of EA’s 14 top-selling franchises: FIFA, Madden, Mass Effect, Battlefield, and Plants vs. Zombies Key Contributions:Realigned branding for the organization, its network of game studios, and the games to increase goodwill in the gamer community while elevating revenues by up to $200M per title franchise. Coached executives on leveraging the studio’s brand equity in building out vastly different game franchises, such as Apex Legends, gathering new users without losing the core audience. Executed in-game engagement and monetization strategies that generated 9-figures in revenue, including launching the use of micro-transactions for team and character customization.

Oakland, California, United States

Pioneered the transformation of well-established world-leading brands to increase revenues by up to 11% while maintaining compliance with core values, customer expectations, and current and future trends. Led new-product ideation think tanks incorporating product development, consumer insights, and brand equity to expand existing brands’ portfolios and successfully halt shrinking trajectories. Key Contributions:Reinvigorated the Clorox brand by launching the 2 largest product innovations in the United States in the core category (Clorox Bleach) over 3 years, with the products generating $4B in revenue annually. Led a team of 9 across global insights, brand marketing, and research to reverse revenue decline for Clorox 2 while maintaining deep margins.

Master Of Business Administration (M.B.A.)

Bachelor Of Science (B.Sc.), Biochemistry