Charles Anderson Email & Phone Number

I am building the company's inaugural ecommerce department, growing sales through improved customer experience, channel optimization, and increased market visibility. My team takes a customer-centric approach, focusing on removing friction, educating the customer, and providing a simple path to purchase.○ Manage department P&L with regular reporting to C-suite on bookings, revenue and GP growth.○ Grow revenue 30% YOY with channel expansion and customer experience improvements○ Driving the corporate ecommerce Website strategy, architecture, platform and integrations.○ Oversight of Amazon and eBay channels, pushing growth via catalog growth and optimizations, ○ Ownership of 6 major online retailer partnerships utilizing EDI.○ Launched and growing a Google Ads program, delivering a consistent 10X ROI.○ Collaborate with Marketing on email strategies to drive customer engagement and sales.○ Direct agencies for web development, data management, integrations, and optimizations.○ Collaborate with Product, Fulfillment, and Sales for alignment on product launches and strategies.

I built and managed a 3-person team that oversaw ecommerce operations for stores in four countries, B2B lead-generation sites in five countries and three languages, and PPC and email program management for an INC 5000 company.○ Generated a 68% increase in eCommerce revenue with the optimization of customer experience and strategic digital advertising campaigns.○ Implemented data-driven customer education initiatives, leading to a 16% rise in lead-to-opportunity conversion rate.○ Developed global web strategy for B2B and B2C lead-generation and ecommerce sites in four global regions and three languages.○ Successfully expanded Magento-driven B2B and B2C Ecommerce operations into three countries, resulting in a $4 million increase in new-growth revenue.○ Enhanced customer experience through strategic A/B and multivariate testing, leading to a 20% increase in ecommerce conversion rates.○ Built and managed a 3-person team to collaborate with stakeholders and executives to identify growth opportunities for domestic and global business lines.○ Led website consolidation and optimization project, resulting in a 58% increase in website lead conversion rate.○ Created an engaging customer email nurturing program that bridged gaps in customer communication and increased conversion.

Lexington, Kentucky

○ Implemented global web strategy for optimizing B2B and B2C lead generation and Magento eCommerce platforms, resulting in a 60% growth in revenue.○ Spearheaded website optimization initiatives, leveraging A/B testing and analytics tools to increase click-through rate by 15%.○ Leveraged research and competitive data to improve conversion with customer education and journey optimization.○ Present actionable insights and recommendations based on data analysis to support data-driven decision-making by the executive team.○ Implemented data-driven decisions and closely monitored analytics to ensure alignment with company goals and optimize digital marketing efforts.

Mount Pleasant, Sc

○ Developed and implemented SEO strategy for 7 practice areas to weather fluctuations in Google algorithm.○ Created and managed $600k+ PPC campaign, reducing wasteful spending by 40% without reduction in lead volume or quality.○ Managed creative agency to drive site architecture and design improvements.○ Developed content strategy for multiple web properties, including launching a Firm blog.

Lexington, Kentucky Area

○ Manage multiple online properties, including content creation and copywriting.○ Drive website advancement by continually improving the user experience (UX).○ Manage multiple outside agencies for multiple online projects.○ Guide the online conversation with prospects and customers using multiple social media.○ Built SEO/SEM strategy to successfully grow traffic online by 25%.○ Increase leads by managing SEM campaigns.

Lexington, Kentucky Area

○ Manage multiple online properties.○ Develop micro-sites for product launches.○ Ensure visual brand integrity in online and print.○ Design print and online advertisements.